All Articles By Michael Loban

[Interview] Cloud Economics Authority Joe Weinman on Creating Competitive Advantage

[Interview] Cloud Economics Authority Joe Weinman on Creating Competitive Advantage

Joe Weinman is a global keynote speaker and expert of cloud computing economics. Having previously worked for Telx, HP, and AT&T, Joe went on to write Cloudonomics…

[Interview] The World of User Experience (UX) with Michael Beasley of ITHAKA

[Interview] The World of User Experience (UX) with Michael Beasley of ITHAKA

  Michael Beasley is a User Experience Architect at ITHAKA and Author of Practical Web Analytics for User Experience, which teaches its readers how to use web…

[Interview] Lutz Finger of LinkedIn on Asking the Right Question in Analytics

[Interview] Lutz Finger of LinkedIn on Asking the Right Question in Analytics

Lutz Finger is the Director of Analytics at LinkedIn and Author of the book Ask, Measure, Learn, a comprehensive guide on understanding big data and…

[Interview] Brian Carroll of MECLABS Institute on Complex Sales and Meaningful Lead Generation

[Interview] Brian Carroll of MECLABS Institute on Complex Sales and Meaningful Lead Generation

It was a great privilege to sit down with Brian Carroll, Chief Evangelist at MECLABS Institute and MarketingSherpa. Having started a blog back in…

[Interview] The Truth About Marketing and Sharpening Your Own Saw with John Wall of Marketing Over Coffee

[Interview] The Truth About Marketing and Sharpening Your Own Saw with John Wall of Marketing Over Coffee

We had the great honor to sit down with John Wall, Producer of M Show Productions and Vice President of Marketing at EventHero, a…

[Interview] From Academic to Digital Age Visionary With Shama Hyder, CEO of Marketing Zen

[Interview] From Academic to Digital Age Visionary With Shama Hyder, CEO of Marketing Zen

Shama Hyder is a visionary strategist for the digital age. A web and TV personality, a bestselling author, and the award-winning CEO of The…

[Interview] Analyze This: New Tools and Scarce Talent with Joe Seale of Fifth Third Bank

[Interview] Analyze This: New Tools and Scarce Talent with Joe Seale of Fifth Third Bank

Joe Seale is VP and Digital Analytics Manager at Fifth Third Bank, headquartered in Cincinnati, Ohio. Previously, he served as the bank’s Senior Human…

[Interview] From Autoimmune Diseases to Big Data with Spongecell's Byron Ellis

[Interview] From Autoimmune Diseases to Big Data with Spongecell's Byron Ellis

Byron Ellis is the Chief Technology Officer at Spongecell, a Creative Management Platform that helps advertisers enhance the power of digital brand creative by…

[Interview] Predictive Analytics with Eric Siegel

[Interview] Predictive Analytics with Eric Siegel

Eric Siegel is the founder of Predictive Analytics World and one of the top thought leaders in this rapidly growing field. If you’re a little…

[Interview] Customer Centricity and How to Predict for Disruption with Dan McCarthy, Co-Founder of Zodiac Metrics

[Interview] Customer Centricity and How to Predict for Disruption with Dan McCarthy, Co-Founder of Zodiac Metrics

Dan McCarthy is the co-founder and chief statistician at Zodiac, a predictive analytics solution. We talked to Dan about statistics, customer-based corporate valuation, lifetime…

Standardizing Reports and Making the Most Out of Your Analytics Implementation. Interview with Areef Ahamad, Senior Manager of Analytics at Luxottica

Standardizing Reports and Making the Most Out of Your Analytics Implementation. Interview with Areef Ahamad, Senior Manager of Analytics at Luxottica

We had a chance to speak with Areef Ahamad, Senior Manager of Analytics at Luxottica Retail. Areef is an analytics manager with hands-on experience…

130% Higher ROI on Call Center Sales with Google Analytics

130% Higher ROI on Call Center Sales with Google Analytics

Pelican Water Systems helps families enjoy cleaner, safer, better-tasting water in their homes in an environmentally friendly way. They wanted to know which marketing…

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