All Articles By Michael Loban
Why You Should Think About Privacy Regulations as a Selling Point, Not a Liability
[Editor’s note: Michael Loban is a co-author of the best-selling book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform, available now on…
What Your Company Needs to Know About Consumer Privacy
[The following is adapted from Crawl, Walk, Run: Advancing Analytics Maturity Google Platform.] Not long ago, the area of consumer privacy looked more like…
2020 Survey: The State of Digital Analytics During a Pandemic
Read on to see if you are eligible for our survey and to be entered to win one of the awesome prizes below! With…
Planning for a Post-COVID-19 World: The Fight For Consumer Habits
I’ve been a loyal gym member for almost 10 years. When I’m not traveling, I’m in the gym 5-6 times a week. The facilities…
Working Remote? Beware of Data Visualization Risks
I acknowledge that I’m walking a fine line here. On the one hand, I’m seeing so many businesses do what appears to be capitalizing…
With Multiple Brands Comes a Greater Responsibility for Privacy
With GDPR in place, ITP regularly updating, and the California Consumer Privacy Act (CCPA) set to take effect in 2020, understanding privacy laws has…
5 Reasons You Need to Be at the InfoTrust Google Analytics Roadshow Event
The early-morning grind in the Bay Area is real. Whether your weekdays are full of meetings or centered around overflowing email inboxes, a busy…
InfoTrust 2019 Roadshow: Growing eCommerce and DTC Business with Google Analytics 360
Larger marketing budgets and an influx of direct-to-consumer businesses mean that organizations can’t just outspend their competitors anymore—they must outsmart them to survive and…
ROI of Analytics: Explaining the Business Value of Measurement
As an industry, we take it for granted that analytics is a critical part of building and growing a successful business. With all of…
What Is It Like Presenting at Genius Network?
Side Note: I am fortunate to say that InfoTrust works with a number of Fortune 500 companies and the largest online retailers. We also…
Top 10 Viable Strategies to Effectively Compete With Amazon
“We started 90 years ago as a single store in Newark, NJ and are passionate about keeping that corner store spirit alive. Our marketing…
![[Interview] Exceptional Analytics, Data Misconceptions & A Wake Up Call with Phil Harvey](https://infotrust.com/wp-content/uploads/2016/09/infotrust-interview-philip-harvey.jpg)
[Interview] Exceptional Analytics, Data Misconceptions & A Wake Up Call with Phil Harvey
Phil Harvey is chief technology officer and a founding member of DataShaka, a London (UK) based data technology start-up, offering a new kind of…
