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Nidhi Gupta

Recreating Core Universal Analytics Reports in Google Analytics 4: Top Acquisition Reports

Recreating Core Universal Analytics Reports in Google Analytics 4: Top Acquisition Reports

Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…

8-minute read
How to Migrate Universal Analytics Events to Google Analytics 4

How to Migrate Universal Analytics Events to Google Analytics 4

With the latest Google announcement about sunsetting Universal Analytics (UA) in the second half of 2023 (effective July 1 for the standard properties but…

5-minute read
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