InfoTrust Author Profile

Pam Castricone

Pam Castricone is currently an Emerging Solutions Strategist at InfoTrust. Specializing in statistical and machine learning models, Pam is passionate about helping her clients uncover greater insights and value from their data assets. As a Google Cloud Certified Professional Data Engineer, Pam also helps her clients put their models into production in the cloud to drive long-term usability and success. When she isn’t analyzing data, Pam enjoys reading, the arts, and going out for brunch.
Save 10+ Hours Per Week With These Marketing Analytics Tips

Save 10+ Hours Per Week With These Marketing Analytics Tips

With the widespread adoption of stay-at-home policies across the globe, many of us are juggling our professional and personal responsibilities while working from home….

9-minute read
InfoTrust Introduces New Real Time Prediction Dashboard

InfoTrust Introduces New Real Time Prediction Dashboard

While Google Analytics 360 provides extensive reporting of historical website engagement and e-commerce activity, it lacks the ability to tell us what will happen…

2-minute read
Talking Digital Analytics & Mentorship with Himanshu Sharma

Talking Digital Analytics & Mentorship with Himanshu Sharma

Himanshu Sharma is the founder of Optimize Smart (formerly SEO Takeaways). He runs one of the world’s most popular blogs on analytics on optimizesmart.com….

8-minute read
How to Use UTM Parameters to See Your Data in Google Analytics

How to Use UTM Parameters to See Your Data in Google Analytics

Whether you’re testing, troubleshooting or just plain exploring in Google Analytics, it can be incredibly helpful to have a way in which you can…

2-minute read
The #1 Way to Use Google Analytics to Understand Your Site’s Content

The #1 Way to Use Google Analytics to Understand Your Site’s Content

Want to better understand which content on your site grabs eyeballs, keeps eyeballs, and gets those eyeballs to open their wallets? It’s a common…

10-minute read

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