All Articles By Pam Castricone

Marketing Mix Models in a Post-Third-Party Data World

Marketing Mix Models in a Post-Third-Party Data World

With the recent changes in privacy regulations, web browsers, and consumer expectations, multi-touch attribution models based on cookies will not be as feasible or…

10 Common Questions from Companies Considering GCP for Marketing

10 Common Questions from Companies Considering GCP for Marketing

For companies that use Google Marketing Platform (GMP), the integrations with Google Cloud Platform (GCP) offer ample opportunities to further refine and optimize their…

3 Ways Enterprises Use Google Cloud for Marketing in 2021

3 Ways Enterprises Use Google Cloud for Marketing in 2021

As a data scientist with InfoTrust, my team and I have the opportunity to work with marketers from some of the largest organizations in…

Save 10+ Hours Per Week With These Marketing Analytics Tips

Save 10+ Hours Per Week With These Marketing Analytics Tips

With the widespread adoption of stay-at-home policies across the globe, many of us are juggling our professional and personal responsibilities while working from home….

InfoTrust Introduces New Real Time Prediction Dashboard

InfoTrust Introduces New Real Time Prediction Dashboard

While Google Analytics 360 provides extensive reporting of historical website engagement and e-commerce activity, it lacks the ability to tell us what will happen…

Talking Digital Analytics & Mentorship with Himanshu Sharma of Optimize Smart

Talking Digital Analytics & Mentorship with Himanshu Sharma of Optimize Smart

  Himanshu Sharma is the founder of Optimize Smart (formerly SEO Takeaways). He runs one of the world’s most popular blogs on analytics on…

How to Use UTM Parameters to See Your Data in Google Analytics

How to Use UTM Parameters to See Your Data in Google Analytics

Whether you’re testing, troubleshooting or just plain exploring in Google Analytics, it can be incredibly helpful to have a way in which you can…

Content Groupings: The #1 Way to Use Google Analytics to Understand Your Site's Content

Content Groupings: The #1 Way to Use Google Analytics to Understand Your Site's Content

Want to better understand which content on your site grabs eyeballs, keeps eyeballs, and gets those eyeballs to open their wallets? It’s a common…

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