All Articles By Pam Castricone
Intro to Google Cloud’s Product Recommendation System: Recommendations AI
Product recommendation systems have become a pillar of e-commerce strategy and for good reason: Amazon boasts that 35 percent of products purchased come from…
Preparing for the 2021 Holiday Season with Predictive Analysis
For many of our B2C clients at InfoTrust, the holiday season can make or break their performance for the year. For this reason, it…
Getting Started with Audience Targeting Using Google Analytics Data
Intro As a marketer with access to Google Analytics (GA), there are several ways to get value from analytics, e.g. you could focus on…
I Just Connected Google Analytics to BigQuery—Now What?
Intro One of the key steps in an organization’s journey to greater digital analytics maturity is connecting its Google Analytics (GA) to BigQuery (BQ)….
Getting Started with BigQuery for Marketers
Intro For many marketers, their first exposure to Google BigQuery (BQ) is through the integration with Google Analytics (GA). In addition to providing ownership…
The Google Analytics-BigQuery Integration
Intro One of the key benefits of Google Analytics 4 (GA4) and Google Analytics 360 (GA360) is the integration between Google Analytics (GA) and…
Marketing Mix Models in a Post-Third-Party Data World
With the recent changes in privacy regulations, web browsers, and consumer expectations, multi-touch attribution models based on cookies will not be as feasible or…
10 Common Questions from Companies Considering GCP for Marketing
For companies that use Google Marketing Platform (GMP), the integrations with Google Cloud Platform (GCP) offer ample opportunities to further refine and optimize their…
3 Ways Enterprises Use Google Cloud for Marketing in 2021
As a data scientist with InfoTrust, my team and I have the opportunity to work with marketers from some of the largest organizations in…
Evaluate Your Machine Learning Model for Audience-Building with Precision and Recall
Marketers are increasingly using machine learning to predict user behavior. This blog post provides a quick guide as to why precision and recall are important metrics for marketers…
Save 10+ Hours Per Week With These Marketing Analytics Tips
With the widespread adoption of stay-at-home policies across the globe, many of us are juggling our professional and personal responsibilities while working from home….
InfoTrust Introduces New Real Time Prediction Dashboard
While Google Analytics 360 provides extensive reporting of historical website engagement and e-commerce activity, it lacks the ability to tell us what will happen…
