InfoTrust Author Profile

Robert Lin

The Ultimate Guide to Compliant Tracking: Google Analytics 4

The Ultimate Guide to Compliant Tracking: Google Analytics 4

Table of Contents As of summer 2023, Google Analytics 4 is the only supported Google Analytics platform (enterprise GA4 360 organizations have access to…

44-minute read
Keep Your Home Clean with Tag Inspector

Keep Your Home Clean with Tag Inspector

It’s no secret that recently the entire advertising technology (adtech) market has been going through a rough patch. The advent of Large Language Models…

3-minute read
Deep Dive: How to Leverage Governance Policies in Tag Inspector

Deep Dive: How to Leverage Governance Policies in Tag Inspector

Alright, you’ve done a ton of work cleaning up all of the tagging on the hundreds of websites that are in your organization’s portfolio….

5-minute read
Tag Inspector’s Current Compatibility with Consent Management Platforms

Tag Inspector’s Current Compatibility with Consent Management Platforms

Today, Tag Inspector supports simulating binary consent (Accept All or Decline All) on the following 17 Consent Management Platforms (CMPs): Evidon Ghostery Tealium TrustArc…

3-minute read
Verifying Google Consent Mode with Tag Inspector

Verifying Google Consent Mode with Tag Inspector

Once upon a time, consent management was simple. ‌If a user accepted consent, then tags were allowed to fire. But if a user declined…

4-minute read
What’s In Your Stack? Analyzing the MarTech Stack of the Global Retail Top 88 – 2024 Edition

What’s In Your Stack? Analyzing the MarTech Stack of the Global Retail Top 88 – 2024 Edition

Here at InfoTrust, we work with a variety of organizations, some of the largest corporations in the world. As such, we like to occasionally…

7-minute read

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