All Articles By Michael Loban

How Google Cloud’s Tools Can Help Solve Your Biggest Marketing Questions

How Google Cloud’s Tools Can Help Solve Your Biggest Marketing Questions

The phrase “the cloud” is everywhere in marketing these days, but there’s still a lot of mystery around what it actually means. When many…

How to Get Started with Google Cloud for Marketing

How to Get Started with Google Cloud for Marketing

Chances are, you’re no stranger to the idea of using Google Cloud. There’s a lot of conversation about cloud capabilities’ promise for improving marketing….

Google Cloud, AWS, or Azure? Choose the Right Cloud Service Provider(s) Carefully

Google Cloud, AWS, or Azure? Choose the Right Cloud Service Provider(s) Carefully

Choosing the correct cloud provider can be difficult. Typically when a company is evaluating one of the major cloud platforms, they come to the…

Data Concepts and How They Apply to BigQuery

Data Concepts and How They Apply to BigQuery

Big data. Data lakes. Data warehouses. Unstructured data. Raw data. These buzz words are everywhere today, but what do they mean? How does Google’s…

What Is BigQuery and Why Is It Such a Hot Topic?

What Is BigQuery and Why Is It Such a Hot Topic?

BigQuery appears to be the hot buzzword in many enterprise-level marketing, analytics, and consumer insights circles right now. What’s not readily apparent to many…

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