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While Google’s deprecation of third-party cookies has been a moving target for some time, it’s slated to finally happen in mid 2024. Google will…
Being a CMO in today’s shifting MarTech landscape is not a relaxed position. Technology is changing more often than the weather, and maintaining the…
Amidst the crypto scams, media hype, and legitimate technical breakthroughs lies something the internet is calling web3. A fairly new term—meant to signify this…
What is this “web3” everyone is talking about? If you have found yourself asking this question, you probably didn’t get a really clear definition….
In this article, we will articulate the differences between Snowflake and BigQuery. The goal is not to say which platform is better, but rather…
The current social contract for a free internet is under attack, and it should be. Due to changes in how we view user data…
As we write this article, millions of people are in the process of leaving their roles for new opportunities at different organizations with higher…
The phrase “the cloud” is everywhere in marketing these days, but there’s still a lot of mystery around what it actually means. When many…
Chances are, you’re no stranger to the idea of using Google Cloud. There’s a lot of conversation about cloud capabilities’ promise for improving marketing….
Choosing the correct cloud provider can be difficult. Typically when a company is evaluating one of the major cloud platforms, they come to the…
Big data. Data lakes. Data warehouses. Unstructured data. Raw data. These buzz words are everywhere today, but what do they mean? How does Google’s…
In 2019, I wrote an article all about this big industry data warehouse called BigQuery. Naturally a lot has changed in three years so…
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