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InfoTrust Author Profile

Vika Kalyniuk

Vika Kalyniuk is a Lead Analytics Specialist in mobile at InfoTrust. In this role, she excels in mobile app tracking and web analytics, particularly proficient in Google Analytics 4 (GA4) and Firebase. Her passion lies in decoding data insights that steer strategic decisions within the realm of app and mobile analytics. Every day, Vika plunges into the depths of data analytics, uncovering app trends, optimizing performance, and assisting clients in navigating the complex landscape of GA4 for Firebase. Outside of work, Vika indulges in her love for travel, exploring new destinations, and unwinds by coding iOS apps, turning her ideas into reality.
Fixing Common Google Analytics 4 for Firebase Tracking Issues: Troubleshooting Tips

Fixing Common Google Analytics 4 for Firebase Tracking Issues: Troubleshooting Tips

When working with Google Analytics 4 (GA4) for Firebase, tracking issues can disrupt the accuracy of your data and impact decision-making. In this guide,…

4-minute read
App Install Attribution in Google Analytics 4: What You Need to Know

App Install Attribution in Google Analytics 4: What You Need to Know

App install attribution in Google Analytics for Firebase (GA4) is a feature that helps you understand how users discover and install your app. It…

6-minute read
Apple and Google Continue Reconfiguring the Adtech Landscape

Apple and Google Continue Reconfiguring the Adtech Landscape

With regulators taking a closer look at user privacy, and consumers becoming more concerned about the use of their personal data, Apple and Google…

8-minute read
Leveraging the Rise of ROPO Shoppers

Leveraging the Rise of ROPO Shoppers

In this age of the hyperconnected customer, information search and convenience are the ultimate currencies. Customers today are actively seeking ways to gain more…

9-minute read
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