Client vs. Customer

Stacey ShiringUncategorizedLeave a Comment

Jay Abraham is an American business executive, conference speaker, and author. He is known for his work in developing strategies for direct-response marketing in the 1970s. In 2000, Forbes listed him as one of the top five executive coaches in the US. He is the founder and CEO of the Abraham Group, a marketing consultant firm focused on providing growth strategies to businesses.

Jay works with and mentors some of the top minds in business and personal growth including American motivational speaker, businessman, and author Tony Robbins; Daymond John of NBC’s SharkTank; and business guru Stephen R. Covey, author of The 7 Habits of Highly Effective People.

Spend any amount of time with Jay Abraham and you will become an enlightened person. I enjoy the way that his mind works and watching him build upon, deconstruct, and at the same time, challenge your ideas. My favorite topic to hear him talk about is his Strategy of Preeminence. Empathy is one of the traits I admire most in people and he builds it into the core of how you work.

Client vs. Customer


He starts with sharing the definition of a Client vs Customer from Webster’s:

Client: A person who engages the professional advice or services of another

Customer: One that purchases a commodity or service

By focusing your mind on the care, direction, well-being, and guidance for our Clients we shape their experience working with us. There is a dedicated foundation we must lay so those that we work with can trust and commit to the instructions and intentions that we create together.


Jay Abraham teaches us to fall in love with the prospect, not your product or service. It’s up to us to put into words the feelings, desires, hopes, and non-desires of each person we meet and build their trust. We must realize it’s our privilege and obligation to help them gain greater focus and clarity.

Through time we build a relationship around hope and make our Clients the center of our actions. It’s from our help, support and guidance that we create a “YOU attitude” instead of what is best for us.


With Jay as our guide, we challenge our Clients to reach a higher achievement and celebrate each step along the way. It’s the InfoTrust way!

At InfoTrust, we help marketers use data to make smarter decisions and turn customers into clients. Want to join our team? Check out our current employment opportunities!

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