It seems like new digital marketing tools are coming out every day. With the digital marketing landscape changing daily, the best results quite often are produced when you combine traditional marketing efforts with digital media and analytics. Here are some examples:
Incorporating custom landing pages with direct marketing
Rather than direct someone to your home page, the call to action is to add a custom landing page to direct marketing campaigns. Consumers quite often ignore or misspell the slash and the URL after the domain name, so the best practice is to use a landing page like this <campaignname>.companyname.com, instead of www.companyname.com/campaignname. Also, you have to optimize your keywords and content such that if somebody types “<campaignname>.company.com” in web browser, you site comes up.
In business to business marketing, you can look at your website analytics after direct mail has been sent to check if XYZ company has visited the website.