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Google Play Integration – Google Analytics Summit 2013

Estimated Reading Time: 2 minute

Another announcement that Google made at the 2013 Google Analytics Summit was a native integration between Google Play and Google Analytics. This integration makes it much easier for app developers and companies to understand where new app users are coming from and their level of engagement within the app.

Here’s an example of a new report you’ll be able to see:

Google Play Report in Google Analytics

Google Play Integration

Interested in learning more about Google Analytics? Check out our events page by clicking on the button below.

Google Analytics Events Infotrust

Author

  • Andy Gibson

    Andy is the Head of Vertical - News & Media at InfoTrust. He enjoys Dayton Flyers basketball, his pitbull rescue, Millie, and trying to figure out how to cook for himself. He's an expert with Google Analytics and Google Tag Manager, if you're into that kind of thing.

    View all posts

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Originally Published: December 6, 2013

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July 20, 2023
Originally published on December 6, 2013

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