Google’s prolonged journey towards phasing out third-party cookies in its Chrome browser took another significant turn. Recently, Anthony Chavez, VP of Google’s Privacy Sandbox,…
At this point, most people understand that their online behavior and data are being collected. Whether you’re living in a country under authoritarian government…
If you’ve used Google Analytics, you might have heard the term “Google Analytics Certified Partner” before. With the advent of the Google Marketing Platform,…
With 2020 now behind us, I hope that 2021 brings you and your loved ones better luck and joy. Last year around this time,…
At InfoTrust, our team is proud to work with many large media companies that own and operate a number of digital platforms to reach…
Wow, 2020. Honestly, I thought we’d have flying cars and be living in the sky by now; the Jetsons had me convinced that was…
When discussing the possibilities of new analytics partnerships, we’re often asked how difficult it is to migrate from Adobe Analytics (formerly Omniture) to Google…
At InfoTrust, we are extremely proud as an organization to be a Google Analytics Certified Partner and Google Analytics 360 Sales Partner. It’s a…
“Packaged software”: A CDP is a prebuilt system that is configured to meet the needs of each client. While CDPs do require some technical…
Accelerated Mobile Pages (AMP) are becoming increasingly popular across the Internet, as companies and websites try to deliver a faster, better user experience for…
There was a HUGE announcement today coming from Google about Data Studio 360, their reporting and data visualization tool. If you haven’t seen it,…
This summer, we introduced the Google Analytics 360 suite and we’ve covered the functionality and use cases of Data Studio 360 in previous blog…
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