All Articles By Andy Gibson
Use the Brave Browser for Better Online Privacy
At this point, most people understand that their online behavior and data are being collected. Whether you’re living in a country under authoritarian government…
14-minute read
What is a Google Analytics Certified Partner?
If you’ve used Google Analytics, you might have heard the term “Google Analytics Certified Partner” before. With the advent of the Google Marketing Platform,…
6-minute read
Digital Analytics Trends | 3 Tactics for News & Media Companies
With 2020 now behind us, I hope that 2021 brings you and your loved ones better luck and joy. Last year around this time,…
6-minute read
OTT Analytics and Reporting Best Practices for Media and Publishing Organizations
At InfoTrust, our team is proud to work with many large media companies that own and operate a number of digital platforms to reach…
8-minute read
5 Digital Analytics Trends for Media and Publishers to Watch in 2020
Wow, 2020. Honestly, I thought we’d have flying cars and be living in the sky by now; the Jetsons had me convinced that was…
8-minute read
Adobe Analytics to Google Analytics 360 Migration | Is It Difficult?
When discussing the possibilities of new analytics partnerships, we’re often asked how difficult it is to migrate from Adobe Analytics (formerly Omniture) to Google…
8-minute read
Are You Getting the Most Out of Your Google Analytics 360 Partner?
At InfoTrust, we are extremely proud as an organization to be a Google Analytics Certified Partner and Google Analytics 360 Sales Partner. It’s a…
7-minute read
What is a Customer Data Platform (CDP)?
You may (or may not) have heard our recent announcement that we are now BlueConic Partners. We’re really excited to support Customer Data Platforms…
2-minute read
InfoTrust is Now a BlueConic Partner!
Customer data platforms (CDPs) have become a crucial piece of technology for companies both large and small to unify and activate their first-party data….
2-minute read
Unifying clientId on AMP & Non-AMP Pages
Accelerated Mobile Pages (AMP) are becoming increasingly popular across the Internet, as companies and websites try to deliver a faster, better user experience for…
5-minute read
