All Articles By Andy Gibson
3 Digital Analytics Trends for News and Media Companies to Follow in 2021
With 2020 now behind us, I hope that 2021 brings you and your loved ones better luck and joy. Last year around this time,…
OTT Analytics and Reporting Best Practices for Media and Publishing Organizations
At InfoTrust, our team is proud to work with many large media companies that own and operate a number of digital platforms to reach…
5 Digital Analytics Trends for Media and Publishers to Watch in 2020
Wow, 2020. Honestly, I thought we’d have flying cars and be living in the sky by now; the Jetsons had me convinced that was…
Adobe Analytics to Google Analytics 360 Migration: How Difficult Is It, Really?
When discussing the possibilities of new analytics partnerships, we’re often asked how difficult it is to migrate from Adobe Analytics (formerly Omniture) to Google…
Are You Getting the Most Out of Your Google Analytics 360 Partner?
At InfoTrust, we are extremely proud as an organization to be a Google Analytics Certified Partner and Google Analytics 360 Sales Partner. It’s a…
What is a Customer Data Platform (CDP)?
You may (or may not) have heard our recent announcement that we are now BlueConic Partners. We’re really excited to support Customer Data Platforms…
InfoTrust is Now a BlueConic Partner!
Customer data platforms (CDPs) have become a crucial piece of technology for companies both large and small to unify and activate their first-party data….
Unifying clientId on AMP & Non-AMP Pages
Accelerated Mobile Pages (AMP) are becoming increasingly popular across the Internet, as companies and websites try to deliver a faster, better user experience for…
Data Studio 360: Now Free for ALL of 2017!
There was a HUGE announcement today coming from Google about Data Studio 360, their reporting and data visualization tool. If you haven’t seen it,…
[Video] Google Data Studio 360 Walkthrough
This summer, we introduced the Google Analytics 360 suite and we’ve covered the functionality and use cases of Data Studio 360 in previous blog…
