Marketing Analytics Resources During COVID-19 Crisis

All Articles By Andy Gibson

OTT Analytics and Reporting Best Practices for Media and Publishing Organizations

At InfoTrust, our team is proud to work with many large media companies that own and operate a number of digital platforms to reach…

5 Digital Analytics Trends for Media and Publishers to Watch in 2020

Wow, 2020. Honestly, I thought we’d have flying cars and be living in the sky by now; the Jetsons had me convinced that was…

Adobe Analytics to Google Analytics 360 Migration: How Difficult Is It, Really?

When discussing the possibilities of new analytics partnerships, we’re often asked how difficult it is to migrate from Adobe Analytics (formerly Omniture) to Google…

Are You Getting the Most Out of Your Google Analytics 360 Partner?

At InfoTrust, we are extremely proud as an organization to be a Google Analytics Certified Partner and Google Analytics 360 Sales Partner. It’s a…

What is a Customer Data Platform (CDP)?

You may (or may not) have heard our recent announcement that we are now BlueConic Partners. We’re really excited to support Customer Data Platforms…

InfoTrust is Now a BlueConic Partner!

Customer data platforms (CDPs) have become a crucial piece of technology for companies both large and small to unify and activate their first-party data….

Common Analytics Pain Points for Publishers (and How to Fix Them)

Google Announces New Cross-Device Features for Google Analytics

Unifying clientId on AMP & Non-AMP Pages

Accelerated Mobile Pages (AMP) are becoming increasingly popular across the Internet, as companies and websites try to deliver a faster, better user experience for…