All Articles By Andy Gibson
Adobe Analytics to Google Analytics 360 Migration: How Difficult Is It, Really?
When discussing the possibilities of new analytics partnerships, we’re often asked how difficult it is to migrate from Adobe Analytics (formerly Omniture) to Google…
Are You Getting the Most Out of Your Google Analytics 360 Partner?
At InfoTrust, we are extremely proud as an organization to be a Google Analytics Certified Partner and Google Analytics 360 Sales Partner. It’s a…
What is a Customer Data Platform (CDP)?
You may (or may not) have heard our recent announcement that we are now BlueConic Partners. We’re really excited to support Customer Data Platforms…
InfoTrust is Now a BlueConic Partner!
Customer data platforms (CDPs) have become a crucial piece of technology for companies both large and small to unify and activate their first-party data….
Unifying clientId on AMP & Non-AMP Pages
Accelerated Mobile Pages (AMP) are becoming increasingly popular across the Internet, as companies and websites try to deliver a faster, better user experience for…
Data Studio 360: Now Free for ALL of 2017!
There was a HUGE announcement today coming from Google about Data Studio 360, their reporting and data visualization tool. If you haven’t seen it,…
[Video] Google Data Studio 360 Walkthrough
This summer, we introduced the Google Analytics 360 suite and we’ve covered the functionality and use cases of Data Studio 360 in previous blog…
[Data Studio 360] 2016 US Presidential Candidates by Search Interest
Data Studio 360 is Google’s new data visualization tool that was announced as part of the Google Analytics 360 suite of products. It has…
InfoTrust Becomes Google Optimize 360 Certified!
As of last week, InfoTrust joined a small number of other Google Analytics Certified Partners to become certified in Google Analytics 360’s new testing…
Integrating Google Analytics 360 & DoubleClick for Publishers
For those in the publishing industry, advertising revenue is an extremely important aspect of the business model. In fact, for some companies, it’s the…
