InfoTrust Author Profile

Andy Gibson

Andy is the Head of Vertical – News & Media at InfoTrust. He enjoys Dayton Flyers basketball, his pitbull rescue, Millie, and trying to figure out how to cook for himself. He’s an expert with Google Analytics and Google Tag Manager, if you’re into that kind of thing.
Use the Brave Browser for Better Online Privacy

Use the Brave Browser for Better Online Privacy

At this point, most people understand that their online behavior and data are being collected. Whether you’re living in a country under authoritarian government…

14-minute read
What is a Google Analytics Certified Partner?

What is a Google Analytics Certified Partner?

If you’ve used Google Analytics, you might have heard the term “Google Analytics Certified Partner” before. With the advent of the Google Marketing Platform,…

6-minute read
Digital Analytics Trends | 3 Tactics for News & Media Companies

Digital Analytics Trends | 3 Tactics for News & Media Companies

With 2020 now behind us, I hope that 2021 brings you and your loved ones better luck and joy. Last year around this time,…

6-minute read
OTT Analytics and Reporting Best Practices for Media and Publishing Organizations

OTT Analytics and Reporting Best Practices for Media and Publishing Organizations

At InfoTrust, our team is proud to work with many large media companies that own and operate a number of digital platforms to reach…

8-minute read
5 Digital Analytics Trends for Media and Publishers to Watch in 2020

5 Digital Analytics Trends for Media and Publishers to Watch in 2020

Wow, 2020. Honestly, I thought we’d have flying cars and be living in the sky by now; the Jetsons had me convinced that was…

8-minute read
Adobe Analytics to Google Analytics 360 Migration | Is It Difficult?

Adobe Analytics to Google Analytics 360 Migration | Is It Difficult?

When discussing the possibilities of new analytics partnerships, we’re often asked how difficult it is to migrate from Adobe Analytics (formerly Omniture) to Google…

8-minute read
Are You Getting the Most Out of Your Google Analytics 360 Partner?

Are You Getting the Most Out of Your Google Analytics 360 Partner?

At InfoTrust, we are extremely proud as an organization to be a Google Analytics Certified Partner and Google Analytics 360 Sales Partner. It’s a…

7-minute read
What is a Customer Data Platform (CDP)?

What is a Customer Data Platform (CDP)?

[cs_content][cs_element_section _id=”1″ ][cs_element_row _id=”2″ ][cs_element_column _id=”3″ ][cs_element_text _id=”4″ ][cs_element_headline _id=”5″ ][cs_element_text _id=”6″ ][cs_text] “Packaged software”: A CDP is a prebuilt system that is configured…

2-minute read
InfoTrust is Now a BlueConic Partner!

InfoTrust is Now a BlueConic Partner!

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2-minute read
Common Analytics Pain Points for Publishers + Solutions

Common Analytics Pain Points for Publishers + Solutions

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2-minute read
Google Announces New Cross-Device Features for Google Analytics

Google Announces New Cross-Device Features for Google Analytics

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2-minute read
Unifying clientId on AMP & Non-AMP Pages

Unifying clientId on AMP & Non-AMP Pages

Accelerated Mobile Pages (AMP) are becoming increasingly popular across the Internet, as companies and websites try to deliver a faster, better user experience for…

5-minute read

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