Fantastic blog post by Guy Kawasaki – What I learned from Steve Jobs. Here are the bullet points, but I encourage you to read the entire article and then watch Art of The Start presentation below.
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- Experts are clueless.
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- Customers cannot tell you what they need. They can only describe their desires in terms of what they are already familiar with.
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- Jump to the next curve. Big wins happen when you go beyond better sameness.
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- The biggest challenges beget best work.
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- Design counts. Best design typically wins
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- You can’t go wrong with big graphics and big fonts.
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- Changing your mind is a sign of intelligence.
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- “Value” is different from “price.”
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- A players hire A+ players.
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- Real CEOs demo their products.
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- Real CEOs ship. Nothing else matters if you cannot get things done.
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- Bonus: Some things need to be believed to be seen
Read the whole thing: http://blog.guykawasaki.com/2011/10/what-i-learned-from-steve-jobs.html
Guy Kawasaki: The Art of The Start Presentation
