Early this morning, Adobe sent a letter to Adobe Analytics customers addressing “some gaps in your data between April 13 and April 16.” For organizations who rely on accurate, up-to-date information output by Adobe Analytics, this is obviously a cause for alarm.
Today you’re likely asking your team, “Now what?”
If your organization has experienced data loss with Adobe Analytics, there may still be ways to address the matter.
1. Data Science Modeling
Adobe actually mentioned this approach in their letter to clients, as well. An experienced data science team can develop an impact analysis, allowing you to better understand the full scope of data loss.
2. Leverage Your Other Analytics Platforms
If you have Google Analytics (free) or Analytics 360 (enterprise-level) implemented side-by-side with Adobe Analytics, utilize these platforms to cover the data gaps that may have occurred. As Adobe noted, you should strongly “consider excluding data for those time periods [April 13-16] from your reporting entirely.”
3. Turn to the Cloud
Ideally, if you are leveraging other analytics platforms, that data can be exported into a cloud platform (like BigQuery, for example.) That data can then be used to supplement basic metrics lost in Adobe Analytics between April 13-16, filling in at least some of the gaps.
Curious How Adobe Analytics Compares to Google Analytics 360?
At InfoTrust, we work with clients who are utilizing Adobe Analytics only, Google Analytics 360 only, or both platforms side-by-side. To help them—and you—understand the key differences between the two enterprise-level analytics platforms, we’ve compiled a few helpful resources from our educational analytics content library:
- Key Differences Between Google Analytics 360 and Adobe Analytics (on-demand webinar)
- A Comparison Between Google Analytics 360 and Adobe Analytics (downloadable guide)
- Adobe Analytics to Google Analytics 360 Migration: How Difficult Is It, Really? (article)
Specific Questions About Your Adobe Analytics Situation?
If you are an Adobe Analytics client and feel your organization may have experienced data loss over the past 4 days, reach out to the experienced analytics consulting team at InfoTrust for help. With an experienced data science team and certified cloud architects in-house, we can help evaluate your current situation and guide your team in the most effective direction.
