The partnership brings together data governance, implementation, and behavioral analytics to help organizations turn trusted data into action across their digital ecosystems.
CINCINNATI, OH — January 2026 — InfoTrust, a leader in global digital analytics and data governance, today announced a strategic partnership with Amplitude to help organizations build trusted, insight-driven digital experiences across web and product environments.
As organizations deepen their investment in digital analytics and race to deploy AI to optimize those digital experiences, many face challenges related to fragmented data collection, inconsistent definitions, and limited confidence in their data. These issues often slow decision-making and prevent teams from fully realizing the value of their analytics investments. The InfoTrust and Amplitude partnership addresses these challenges by combining a strong data foundation with advanced behavioral analysis—enabling organizations to better understand user behavior and act with greater confidence and speed.
“Digital marketing and product analytics are only valuable when there is quality data used that teams trust” said Amin Shawki, SVP Customer Solutions. “This partnership allows us to empower customers using Amplitude to accelerate their use of data by applying the same governance, implementation rigor, and long-term support that InfoTrust brings to the broader digital measurement ecosystem.”
Through the partnership, organizations can implement and operationalize Amplitude through InfoTrust’s solutions, Implement and Insights. InfoTrust Implement provides the foundational setup — deploying and configuring Amplitude within a centralized, privacy focused data collection framework designed to deliver consistent, well-defined data. InfoTrust Insights provides ongoing analytics and data collection support and optimization, helping teams continuously translate data into meaningful business outcomes as their needs evolve.
“Amplitude helps teams build better digital experiences across web, app, and product,” said Peter Kuo, VP Partnerships. “Partnering with InfoTrust gives customers a trusted path to up-front implementation and enablement, as well as a customized plan for efficiently capturing the full value of our platform. This helps to ensure that Amplitude isn’t just another tool being bolted on, but becomes fully integrated into customers’ overall measurement strategies and technology investments.”
Beyond initial setup, InfoTrust supports organizations in fully maximizing the value of Amplitude through strategic guidance and enablement, including KPI definition, taxonomy design, migration from legacy analytics platforms, and ongoing support. This approach allows customers to confidently adopt new capabilities, like Session Replay or Experimentation, while maintaining alignment with their broader analytics and governance strategies.
Together, InfoTrust and Amplitude help organizations establish a cohesive approach to digital intelligence — where trusted data supports better understanding, more informed decisions, and measurable impact across teams.
To learn more about the InfoTrust and Amplitude partnership, visit https://infotrust.com/amplitude/
