InfoTrust is pleased to announce its new partnership with server-side data integration specialists, MetaRouter.
Founded in 2018, MetaRouter is a leading identity resolution and server-side integration platform with best-in-class support for data governance, user privacy, and info security. Through VPC deployment (or PaaS), first-party data collection, and fully server-side integration with marketing, analytical, and ad-tech tooling, MetaRouter eliminates the need for third-party browser tags, keeping data secure and accurate while also materially improving website speed, SEO, and conversion rates.
“We were initially drawn to MetaRouter because of their laser-focus on reducing page load times and site latency,” Director of Strategy Chris Vaughan said. “With our experience with enterprise eCommerce clients, we know that in today’s ultra-competitive online shopping landscape, even a few milliseconds could be the difference between a completed transaction and a frustrated (non-converting) user.”
Vaughan added that what really excites InfoTrust about this partnership is that the MetaRouter platform can eliminate almost all client-side tags while still allowing organizations to maintain measurement of both known and anonymous users in a first-party context.
“This capability is in lockstep with InfoTrust’s mission of privacy-centric digital analytics, and so we look forward to showcasing MetaRouter’s unique features to our clients around the world,” Vaughan said.
MetaRouter’s services and products correlate with InfoTrust’s in a number of ways:
- For clients who need to optimize user experience, MetaRouter’s platform is focused on eliminating most/all client-side tags (moving them to server-side) in order to drastically reduce page load times and site latency.
- MetaRouter’s Sync Injector technology ensures that known user identifiers can be captured alongside anonymous users, despite having limited client-side tagging. This is important as it allows InfoTrust to help our clients holistically measure known/anonymous user interactions in a privacy-centric way.
- MetaRouter offers a large library of sever-side integrations, thereby allowing InfoTrust’s enterprise-level clients to get “up and running” quickly without requiring significant custom implementation work.
- The MetaRouter platform allows for the elimination of persistent third-party identifiers and meshes with InfoTrust’s focus on privacy-centric digital analytics solutions.
“With MetaRouter’s partnership with InfoTrust, organizations can unlock the full potential of privacy-centric marketing, leveraging the expertise and innovative solutions of both organizations. InfoTrust is a trusted partner to the world’s top brands across various industries, backed by their outstanding reputation as a leading Google Marketing Platform Sales Partner and Google Cloud Partner. We are delighted to have the opportunity to serve our growing base of forward-thinking customers together,” said Kevin Jordan, Director of Strategic Alliances for MetaRouter.
InfoTrust is a privacy-centric digital analytics solutions company that empowers marketers to make confident, data-driven decisions. Working with many of the world’s best-known brands, InfoTrust partners with enterprise organizations in the CPG, retail, media, health, and finance spaces. We are a certified Google Marketing Platform Sales Partner and Google Cloud Partner, with offices spread across three continents to best serve our global partners. The growing team at InfoTrust is committed to building a best-in-class workplace and impacting communities around the world—all while accelerating the transition to privacy-centric marketing.
MetaRouter is the world’s first fully server-side Customer Data Infrastructure, designed for performance, compliance, and control. Deployed on your private cloud, the platform replaces third-party tags and replicates their functionality with powerful and highly configurable server-to-server integrations.