May 25: Deadline to Comply with the EU’s General Data Protection Regulation

Estimated Reading Time: 4 minutes

Along with losing weight and exercising more, your 2018 New Year’s resolutions should include this: Get your company compliant with the General Data Protection Regulation by May 25.

Or else?

Or else your company could face €10 million to €20 million in fines – not to mention risk a public relations nightmare.

BACKGROUND

folder

The European Union Parliament adopted the GDPR in April, 2016 to protect personal data of EU citizens and regulate how such data may be used. This regulation not only applies to organizations — data controllers and data processors — located within the EU. It also applies to those outside the EU if they offer goods or services to, or monitor the behavior of, EU data subjects. (This means you!) The exception is organizations in the United Kingdom, which is expected to have its own, similar regulation post-Brexit.

Parliament said in a news announcement at the time that the GDPR aims “to give citizens back control of their personal data and create a high, uniform level of data protection across the EU fit for the digital era.”

Provisions include things like a user’s “clear and affirmative consent” to the processing of private data, a user’s right to transfer data to another service provider, and to know when their data has been hacked, access to privacy policies that are explained in clear and understandable language, and stronger enforcement and high fines as a deterrent to breaking the rules.

RELEVANT DEFINITIONS

book

Personal data is any information related to a natural person or data subject that can be used to directly or indirectly identify the person. It can be anything from a name, a photo, an email address, bank details, posts on social networking websites, medical information, or a computer IP address.

A data controller is the entity that determines the purposes, conditions, and means of the processing of personal data. A data processor is an entity which processes personal data on behalf of the controller.

WHAT YOU SHOULD DO

checklist

Experts agree GDPR awareness is crucial from top to bottom of an affected organization. You need to educate personnel and establish protocols. Do you have an emergency handbook for coping with data breaches? This is the time to consider one. In some circumstances, you may need to appoint a Chief Data Protection Officer.

Other recommended steps are review and documentation of your data security procedures. Have you done a security audit or penetration test lately?

Note, too, the GDPR requires servers which hold or process any personal data are within compliant facilities.

If all this seems overwhelming, don’t worry. Consultants are available to help.  Some experts even point out any expense you may incur adding help for GDPR compliance will likely be far below what you’d pay in penalties for non-compliance.

ABOUT THOSE FINES

Cost of Acquisition

Fines are case specific, and reportedly will be given mostly when violations result in any real damage. Violators should be ready to shell out up to €10 million to €20 million, based on different sections of the regulation, like having the correct consent registered of the user, correct authoritative certifications to process sensitive data (like correct PCI-DSS level to process credit card information), and so on; or violating rights and freedoms of data — things like cross-border data transfers, handling and securing personal data, transparency on why/how you handle data.


For more information about this topic or ways to more effectively leverage your data, contact your InfoTrust Consultant today.

Author

Facebook
Twitter
LinkedIn
Email
Originally Published: March 2, 2018

Subscribe To Our Newsletter

October 20, 2023
Originally published on March 2, 2018

Other Articles You Will Enjoy

AdTech DNA Simplifies the Complex for Global Advertisers

AdTech DNA Simplifies the Complex for Global Advertisers

As a global advertiser, knowing what is happening across your organization is an endeavor wrought with complexity.  Are your advertising technologies implemented correctly?  Do…

3-minute read
Safeguarding Tomorrow: The Importance of Evaluating Compliance Risk Today

Safeguarding Tomorrow: The Importance of Evaluating Compliance Risk Today

It happens every day: marketing purchases a new platform with the promise of helping the organization meet and exceed business targets. When it comes…

7-minute read
HIPAA Legislation: What Impact Does This Have on Your Analytics Platforms?

HIPAA Legislation: What Impact Does This Have on Your Analytics Platforms?

If you are a healthcare organization operating in the United States, you are likely aware of the significant increase in the focus on the…

9-minute read
Shaping Tomorrow: Emerging Data Privacy Trends for 2024

Shaping Tomorrow: Emerging Data Privacy Trends for 2024

Each year Data Privacy Day provides a necessary reminder of the importance of embedding privacy into all business‌ activities. The fact that it is…

11-minute read
A South Asian First: Sri Lanka’s Personal Data Protection Act

A South Asian First: Sri Lanka’s Personal Data Protection Act

I know I covered India’s DPDPA first, but, as it turns out, Sri Lanka beat them to the punch. Sri Lanka’s Personal Data Protection…

6-minute read
Get to Know India’s Landmark Privacy Legislation: Digital Personal Data Protection Act (DPDPA)

Get to Know India’s Landmark Privacy Legislation: Digital Personal Data Protection Act (DPDPA)

The origins of India’s Digital Personal Data Protection Act (DPDPA) began in 2012 when a report from a committee headed by a former judge…

5-minute read
The Privacy Risk of AI: Automated Decision Making and Compliance Considerations

The Privacy Risk of AI: Automated Decision Making and Compliance Considerations

As third-party cookie deprecation is quickly approaching, many platforms are introducing AI capabilities promising greater utility with less data. Organizations can rely on features…

7-minute read
Lessons and Learnings from the Cookieless Now Summit London

Lessons and Learnings from the Cookieless Now Summit London

Today’s marketing and advertising environment can often feel like chaos. Google Chrome deprecating support for third-party cookies, although no true date for when. A…

12-minute read
Safeguarding Privacy: South Africa’s Protection of Personal Information Act (PoPIA)

Safeguarding Privacy: South Africa’s Protection of Personal Information Act (PoPIA)

South Africa’s Protection of Personal Information Act (PoPIA) empowers its citizens with enforceable rights over their personal information. The law establishes eight minimum requirements…

9-minute read

Get Your Assessment

Thank you! We will be in touch with your results soon.
{{ field.placeholder }}
{{ option.name }}

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.