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“To immortalize outstanding American merchants”, Joseph Kennedy in 1953 commissioned eight bronze busts, four times life size, which would come to be known as the Merchandise Mart Hall of Fame:
- Retail magnates Frank Winfield Woolworth, Marshall Field and Aaron Montgomery Ward
- Julius Rosenwald and Robert Elkington Wood of Sears, Roebuck and Company fame
- Advertiser John Wanamaker, Merchandiser Edward Albert Filene, and A&P grocery chain founder George Huntington Hartford.
All of the busts rest on white pedestals lining the Chicago River and face north toward the gold front door of the building.
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