This release expands Tag Inspector’s audit capabilities with no-code authentication recording for scanning behind logins, journey recording for multi-step user paths, and single-site audit reports for maintaining a defensible consent compliance record. Operational improvements include bulk site upload via CSV for large website estates, PII exclusions to reduce false-positive violations, and enhanced visibility into piggybacking tag behavior for more accurate consent categorization. Role-based access controls and customizable password policies round out the release with expanded account administration options.
Features
Audit Authenticated Sites
Tag Inspector now provides an intuitive, no-code, website authentication recording experience to make it easy to audit websites as an authenticated or logged-in user.
Bulk Site Upload
To easily onboard organizations with large website estates, Tag Inspector now supports intuitive bulk site uploading. An admin user can upload a CSV file containing multiple websites and use a visual validation experience to ensure all inputs are correct, make bulk modifications, and identify any errors to ensure all websites are onboarded successfully.
The visual validation experience also allows users to export existing site configurations to make any updates necessary to the active Site scope.
Single Site Audit Report
Historical audit records and results for individual website audits are critical for an organization’s defensible position in consent compliance.
Single Site Audit Reports in Tag Inspector provide all the details for tags loading, cookies loading, and policy violations identified as uncovered in each website consent audit. Past audit records are available for all audits aligned to the account’s data retention schedule.
PII Exclusions
Define specific instances or types of PII to exclude from violations. A common example is PII violations for an address. If a page has the company address listed, it is possible to be collected by tags loading on the page. In these instances, the company address is not true PII and an exclusion can be added to preclude the address from identification as a PII violation.
PII Exclusions can be added both in-line from a false-positive violation as well as in a dedicated manner via a PII Exclusions overview page.
Enhanced Tag Load Behavior for Tag Categorization
A common challenge in defining a Tag Consent Policy is how to categorize and manage tags that are piggybacking, or injected by, other tags. Piggybacking tags are not directly controlled by an organization, so categorization and management of them is linked with the tags they load from (and inversely the tags they initiate in the case of the tag responsible for the piggybacking behavior).
Enhanced Tag Privacy Details bring this behavior to the foreground explicitly to assist with consent categorization of each tag identified across the websites of an organization.
Role Based Access Controls
Admin settings now allow for user invitations to an account, customized password policies for an account, and role based-access for users at both the account and individual groups levels.
