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User Experience Quick Tips from Digital Summit

In our trip down to Atlanta, Georgia, for the Digital Media Summit, there was a repeating pattern of the connections between User Experience, Social Media, Location, Mobile, SEO, Analytics, and Marketing. There was a great balance of each topic, but the importance of the analytical side of design and user experience could easily be lost. To re-emphasize some of those points, we’ve put together a nice list of some quick tips in regard to User Experience from the amazing speakers at Digital Summit.

“Design is subjective but UX can validate success. Deploy – measure – improve. This is an endless loop”

Jonathan Karron @jonathanatlanta

 

“The keyword I’m hearing again and again at #dsum12 is “personalized.” User-centered design and #UX has won.”

Joseph Dickerson @josephdickerson

 

“@truste: Privacy by design: transparency, usability baked into UX must make it easy for users to keep their data private.”

Adam Hook @adamwritesgood

 

“When comes to UX, Designers must understand analytics. Analysts must understand design. @mickwinters”

Courtney Morton @CourtMortATL

“UX is the new black RT@iwanttobesocial: Product development shifts as people start to expect more and more from user experience.”

Jacqui Chew @jacquichew

“As design becomes commoditized, measurement driven optimization heightens the value of creative work.”

David Reeves @DavidReevesATL

“A/B testing should be a never-ending piece of the design cycle”

West Reed @WEST_REED

“The longer you inveset in design without validating its success, the greater the sub optimal ROI”

Simon Cole @simonjcole

“iPad=entertainment, iPhone=immediacy. Don’t adjust the current site, design the site specifically 4 the device.”

Bill Sullivan @nexxus1990

 

“Great design creates usability. Design without usability is just art.”

J Cornelius @jc

Did we miss any?  Let us know in the comments!  For any other questions, please email alyssa@infotrustllc.com

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Blog post written by Michael Loban
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