Using Social Media to Engage Consumers and Increase Web Traffic

Estimated Reading Time: 3 minutes

I should be honest in saying that it took me some time to really appreciate Alltop.com. At first, I did not quite understand the point of having yet another website that has nothing but a list of blogs on a whole range of topics. Then, I started noticing Alltop badges on other blogs, and it did start to sink in. There is a clear advantage in knowing which blog ‘kicks ass.’

This blog post, however, is not a story about why I like Alltop. The blog post is about a message that I got from Guy on Twitter, after I posted an announcement indicating that I am trying out Alltop.

On his website, Guy has a section that is called Guy’s Golden Touch. On Twitter, Guy has a personal touch. As you can see, there is nothing special about the conversation, but for some reason I was extremely impressed with the attention. I honestly doubt that Guy Kawasaki sits and personally responds to messages on Twitter, but whoever is doing this is certainly doing it well.

Social media is not about making huge promises and shouldn’t only be about increasing web traffic in your web analytics reports. We all know of large corporations that say something among the lines of “Our Guarantee is That You Are Always Guaranteed to Have an Excellent Service,” and then they forget that you event exist. The new approach should be to show small indications of gratitude, it is about showing that you care, and that you appreciate somebody’s business.

I am confident that if I asked Guy Kawaski a question about Alltop via Twitter, I would receive an answer. The question can be raised if such attentiveness is a waste of time or if it can really drive sales or at least bring more people to the website. Last week, I was scheduled to speak at a local university, and teach two private classes.

In both classes I talked Alltop. I spent almost no time talking about the services Alltop provides, but I spent quite a bit of time talking about various customer service strategies, and I used this as an example. Several people actually asked me to give them the Alltop url, and I am confident that some will decide to check out the website. Regardless of what I think about the Alltop website, I am a fan simply because I was treated right. These days however, I do use My Alltop quite a bit.

Share on FacebookShare on Twitter

Submit to StumbleUpon

Facebook
Twitter
LinkedIn
Email
Last Updated: May 25, 2010

Other Articles You Will Enjoy

Impact of Privacy Changes on Marketing: Retargeting

Impact of Privacy Changes on Marketing: Retargeting

Tom is a marketing executive at a globally-recognized multinational corporation; he’s a client of ours, and his marketing and analytics teams work closely with…

5-minute read
Impact of Privacy Changes on Marketing: Personalized Advertising

Impact of Privacy Changes on Marketing: Personalized Advertising

Tom is a marketing executive at a globally-recognized multinational corporation; he’s a client of ours, and his marketing and analytics teams work closely with…

6-minute read
Improving the Insurance User Journey with Analytics in 2023

Improving the Insurance User Journey with Analytics in 2023

Insurance companies rely heavily on user data to make critical decisions about their future growth and revenue. However, this reliance can lead to a…

6-minute read
2023 CPG Analytics Trends: Is Your Org Ready?

2023 CPG Analytics Trends: Is Your Org Ready?

What is your CPG organization doing to prepare for 2023? Each year brings several changes in the digital analytics landscape, and with that comes…

4-minute read
Intro to Retail Media Networks: What You Need to Know

Intro to Retail Media Networks: What You Need to Know

What is Retail Media? Retail media is advertising to consumers at or near their point of purchase, or point of choice between competing brands…

5-minute read
A Guide to Page Value: The Undervalued Metric

A Guide to Page Value: The Undervalued Metric

Introduction Data is valuable, wouldn’t you agree? Whether it’s the revenue generated by your business or the number of leads you’ve generated, every slice…

5-minute read
Top Business Retail Trends to Look Out for in 2023

Top Business Retail Trends to Look Out for in 2023

The retail industry is constantly evolving to meet the needs of consumers, and the coming year will see some interesting shifts in business trends….

4-minute read
Why Should Media Companies Use Digital Analytics in 2023?

Why Should Media Companies Use Digital Analytics in 2023?

OK, I get it. Nielsen TV ratings is where it is at. Everyone uses it and always has. It is the gold standard in…

6-minute read
3 Tracking Features Retailers Are Implementing and Asking For

3 Tracking Features Retailers Are Implementing and Asking For

E-commerce websites are constantly evolving to keep up with changing consumer preferences and technology advancements. As a result, we are seeing an increasing number…

4-minute read

Get Your Assessment

Thank you! We will be in touch with your results soon.
{{ field.placeholder }}
{{ option.name }}

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.