Last week we had a special webinar guest: Neil Hoyne, Head of Customer Analytics at Google! He joined Michael Loban, CMO at InfoTrust, in explaining Data Integration and Marketing ROI. The webinar presentation covers enhancing the customer experience and addresses the common challenges by integrating our marketing systems. They discussed more specifically:
- Understanding consumer experiences
- Building a digital framework for engaging with consumers
- Architecture – selecting your tools and technologies
- Implementation – how to integrate your marketing platforms together
- Measuring ROI of your integrated marketing platform
