Did you miss our recent webinar on Customer Centricity Through Integrated Data? Lucky for you, we have a recap of this webinar, where we covered:
- What customer centricity is
- Why you need an integrated view of data from multiple platforms to understand customer behavior and make informed decisions
- Business results that can be achieved through an omni-channel view
- An overview of the implementation details for connecting Salesforce (or any other data source) to Google Analytics
