With publications moving to online platforms, news and media companies have a unique opportunity to pull rich data from their advertising programs. With the ability to segment audiences to advertise to, and how each piece of content is impacting advertising revenue, the Google Analytics 360 and DoubleClick for Publishers is a powerful integration.
In our Google Analytics 360 & DoubleClick for Publishers (DFP) webinar, we covered everything from the benefits of the integration to sample reports and use cases. Watch the video below to get up-to-speed and download the slide deck to follow along!
