Share on facebook
Share on twitter
Share on linkedin
Share on email

Webinar Wrap Up: The Importance of Digital Analytics Architecture + Tag Management

We get it:Organizing digital projects – especially building new sites, apps or getting your organization to be more digitally present – is complex. However, the time and energy investment is worth it and our Managing Director, Amin Shawki, recently hosted a webinar explaining why.

We gathered some best practices on how to best handle building and maintaining a digital analytics architecture as well as creating a solid, sustainable (yet fast-moving) tag management practice.
Specifically, we discussed:

  1. Key items to consider when (re)building your digital analytics architecture and tag management strategy
  2. Scenarios for the successful creation of digital analytics architectures – multi-brand/site organizations or single site/app enterprises
  3. Best practices for selecting web analytics and tag management tools/software
  4. What’s next for digital analytics and tag management

Interested? Watch the recap below!

Want the slides? Click here to download them!

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email

Other Articles You Will Enjoy

5 Digital Analytics Trends for Media and Publishers to Watch in 2020

5 Digital Analytics Trends for Media and Publishers to Watch in 2020

Wow, 2020. Honestly, I thought we’d have flying cars and be living in the sky by now; the Jetsons had me convinced that was…

3 Digital Analytics Trends for Retailers to Watch in 2020

3 Digital Analytics Trends for Retailers to Watch in 2020

“How’d they know I wanted this? How did I not know I wanted this?!” These are the questions I ask while clicking “Buy Now”…

3 Tips for Tagging App + Web Events

3 Tips for Tagging App + Web Events

In the previous post of this App + Web series, we covered the basics of App + Web, the new Google Analytics properties that…

Working Remote? Beware of Data Visualization Risks

Working Remote? Beware of Data Visualization Risks

I acknowledge that I’m walking a fine line here. On the one hand, I’m seeing so many businesses do what appears to be capitalizing…

5 Analytics Tactics the Travel and Hospitality Industries Can Implement in Challenging Times

5 Analytics Tactics the Travel and Hospitality Industries Can Implement in Challenging Times

In recent weeks, as health concerns are creating an impact on many aspects of our daily lives, a number of businesses and industries are…

3 Tips for Getting Started with Digital Analytics

3 Tips for Getting Started with Digital Analytics

As consumer buying habits and product/service research continue to move online, the need to develop and maintain a strong digital strategy is a must….

5 Ways Digital Analytics Can Help Retail and eCommerce Companies in Times of Crisis

5 Ways Digital Analytics Can Help Retail and eCommerce Companies in Times of Crisis

What an incredible amount of change in just a few weeks. By now, nearly every industry and working professional has felt the effects of…

App + Web 101: An Intro to Google Analytics’ Newest Properties

App + Web 101: An Intro to Google Analytics’ Newest Properties

In July 2019,  Google announced the launch of their App + Web properties. This new type of measurement uses the same data schema as Google Analytics…

Adobe Analytics to Google Analytics 360 Migration: How Difficult Is It, Really?

Adobe Analytics to Google Analytics 360 Migration: How Difficult Is It, Really?

When discussing the possibilities of new analytics partnerships, we’re often asked how difficult it is to migrate from Adobe Analytics (formerly Omniture) to Google…

Our website uses cookies and may collect user information to provide a good experience. Read our Privacy Policy here.

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.