Webinar Wrap Up: The Importance of Digital Analytics Architecture + Tag Management

Estimated Reading Time: 2 minute

We get it:Organizing digital projects – especially building new sites, apps or getting your organization to be more digitally present – is complex. However, the time and energy investment is worth it and our Managing Director, Amin Shawki, recently hosted a webinar explaining why.

We gathered some best practices on how to best handle building and maintaining a digital analytics architecture as well as creating a solid, sustainable (yet fast-moving) tag management practice.
Specifically, we discussed:

  1. Key items to consider when (re)building your digital analytics architecture and tag management strategy
  2. Scenarios for the successful creation of digital analytics architectures – multi-brand/site organizations or single site/app enterprises
  3. Best practices for selecting web analytics and tag management tools/software
  4. What’s next for digital analytics and tag management

Interested? Watch the recap below!

Want the slides? Click here to download them!

Facebook
Twitter
LinkedIn
Email
Last Updated: April 27, 2017

Other Articles You Will Enjoy

What Will Happen If My Org Doesn’t Migrate to Google Analytics 4?

What Will Happen If My Org Doesn’t Migrate to Google Analytics 4?

Introduction You have probably heard about the sunsetting of Universal Analytics (UA) and the push towards Google Analytics 4 (GA4). At InfoTrust, we strongly…

3-minute read
DebugView in Google Analytics 4: How Does It Work?

DebugView in Google Analytics 4: How Does It Work?

Google Analytics 4 (GA4) offers a lot of new features as compared to Universal Analytics. One of the new additions in GA4 is DebugView…

9-minute read
Firebase Tools and Features: Analytics

Firebase Tools and Features: Analytics

What Is Firebase? Firebase is Google’s Backend-as-a-Service (Baas) solution for mobile app development. Originally it was developed and launched in 2011 by Firebase Inc.,…

5-minute read
Recreating Core Universal Analytics Reports in Google Analytics 4: Top Behavior Reports

Recreating Core Universal Analytics Reports in Google Analytics 4: Top Behavior Reports

Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…

6-minute read
Google Analytics 4 Filters: The Good, the Bad, and the Unpleasant

Google Analytics 4 Filters: The Good, the Bad, and the Unpleasant

Google Analytics 4 (GA4) filtering when compared to Universal Analytics (UA) is clearly more restrictive. Gone are the days of filtering by URL string….

5-minute read
3 Ways to Ensure Your Tag Events Are Firing Correctly

3 Ways to Ensure Your Tag Events Are Firing Correctly

Tags can be tricky and simple at the same time. The concept behind the Universal Analytics (UA) event tags are simple. Three values are…

5-minute read
Google Signals in Google Analytics 4 and How It Impacts Your Audience Strategy

Google Signals in Google Analytics 4 and How It Impacts Your Audience Strategy

About Google Signals Google Signals is an analytics feature provided by Google that enables cross-device reporting and remarketing. Integrated with Google Analytics, Signals helps…

9-minute read
Setting Up Goals in Google Analytics 4

Setting Up Goals in Google Analytics 4

Google Analytics 4 (GA4) has introduced a new way to set goals and conversions. Instead of needing to build out a goal as was…

4-minute read
How to Find Pages, Events, and Channel Information in Google Analytics 4

How to Find Pages, Events, and Channel Information in Google Analytics 4

So you’ve heard that Universal Analytics (UA) is sunsetting by July 2023 and you’ve managed to get your tracking in place for Google Analytics…

6-minute read

Get Your Assessment

Thank you! We will be in touch with your results soon.
{{ field.placeholder }}
{{ option.name }}

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.