In the second book of the bestselling series Crawl, Walk, Run, privacy-centric digital marketing leaders provide a sustainable framework for respecting consumer privacy while pushing your company to new heights.
The data governance and privacy landscape is changing rapidly. Major transformations are underway—and they will have massive impacts on marketing and advertising as we currently know it. It’s imperative that your organization is preparing as we move into an unknown future.
The companion resource center for Crawl, Walk, Run: Becoming a Privacy-Centric Marketing Organization. As you read along, you can access additional content related to the subjects discussed in each chapter here.
Digital marketing leaders Lucas Long, Michael Loban, Kent Oldham, and Alex Yastrebenetsky present a sustainable framework for respecting consumer privacy. Because it’s not enough to be legally compliant, you’ll learn how to renovate your data approach with a formula for creating stronger customer relationships. Crawl, Walk, Run is a must-read for anyone ready to build a durable, long-term marketing data strategy and prepare for the privacy-centered present and future.
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