For organizations hoping to implement the optimal analytics setup, Google Analytics now offers several versions that could be right for your business. After reading this guide, you can expect to understand the differences between Universal Analytics (UA), Google Analytics 360 (GA360), and the newly released Google Analytics 4 (GA4).
Among other topics, this guide will compare and contrast the features each version offers including:
- Who Google made each version for
- Web, app, OTT, and other data collection options (IoT) for each version
- Google Marketing Platform integration availability with other major products
- Data-driven attribution
Complete the form on this page to download “Comparing Available Versions of Google Analytics” now.