Creating a Winning A/B Testing Strategy with Google Optimize
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How exactly do you create a winning A/B testing strategy with Google Optimize?
Google Optimize is an A/B testing and personalization platform that empowers businesses to improve site experiences for their users. The Google Optimize platform allows you to personalize content and run experiments such as A/B, multivariate and redirect tests to understand what improves user experience and business outcomes.
Tune into InfoTrust’s Optimization and Insights Specialist Melanie Bowles for a practical one-hour webinar to learn how to create a winning A/B testing strategy utilizing Google Optimize.
During this webinar, Melanie covered:
- How to Install Google Optimize
- Google Optimize vs. Google Optimize 360
- Creating Experiences
- Targeting Options
- Setting Up Objectives
- How to Understand Results
- How to Create a Winning Strategy