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The marketer’s role is evolving from traditional campaign execution to relevant, real-time engagement. Where data capture and retroactive performance analysis drove the old paradigm, today’s marketer uses data-backed customer insights, performance-led strategy, and proactive, thoughtful targeting.
This new approach brings a whole new set of challenges. For example, continuously cheaper storage contributes to the exponential data explosion, but gathering that data in one place to analyze it remains a challenge.
Here’s a sneak peak of what we covered:
- Multiple data origins and formats that are often siloed.
- Too many different analytics and extract, transform, load (ETL) tools that can be difficult to implement.
- Scarce technical resources.
- Lack of flexibility to test and prototype.
This webinar addresses these factors and helps you understand how to create a workflow that you can use with your own data.