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In today’s multi-touchpoint marketing world, understanding and optimizing your attribution models is crucial. Join experts Pam Castricone from InfoTrust and Simon Poulton from Tinuiti for an exclusive webinar where they break down the complexities of attribution and provide actionable strategies to drive smarter investments and better performance.
In this session, you’ll learn:
- How to navigate the complexity of attribution modeling in a multi-channel world
- Expert recommendations for building an effective attribution roadmap
- How Regression-Based Attribution (RBA) can transform your digital strategy
- Leveraging Vertex AI capabilities to enhance your attribution insights
- Proven tactics for media optimization and enabling action from data insights
