Who is this for?
Key digital analytics and marketing stakeholders at retail and eCommerce organizations. This event will not allow agency attendees to register as a way to encourage interest and engagement.
What will I learn?
Retail and eCommerce organizations all experience similar analytics challenges, with many companies falling in the “nascent” bucket of the Analytics Maturity Framework. This prevents them from maximizing the value and impact of their digital marketing campaigns.
This virtual summit will bring together the brightest minds from top retail and eCommerce organizations in the world. Together we’ll network, share best practices, and learn how to advance such companies along the Analytics Maturity Framework.
Why InfoTrust with Google?
As a leader in the retail/eCommerce space (with partnerships at Staples, Overstock, Sephora, Backcountry Guitar Center, Luxottica, Grainger, and Tailored Brands), our team understands that there is much education required to push retail advertisers to the multi-moment stage of the Analytics Maturity Framework. We also realize there is a desire for this type of event (a result of many one-on-one discussions with Google team members and external retail/eCommerce partners).
Get a Free Book!
Given the circumstances across the world, we understand that attention and focus are very challenging for people both personally and professionally. We want to provide multiple breaks and a fun event to encourage participation. In addition, everyone who attends the entire 4 hours virtually will receive a free copy of InfoTrust’s book, Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform.
|Time (EST)||Agenda Items||Presenters|
|12:00 p.m.||Welcome and Summit Kickoff||Pat McInerney, Senior Partner Lead
Amin Shawki, Head of Growth
|12:05 p.m.||Keynote Fireside Chat||Neil Hoyne, Chief Measurement Strategist, Google
Michael Loban, Chief Growth Officer, InfoTrust
|12:30 p.m.||Digital Analytics Maturity||Alessandro Minnocci, Director of Customer Acquisition & Retention, Ecentria|
|1:45 p.m.||Customer Lifetime Value||Global Beauty Retailer Leader|
|2:20 p.m.||What Retailers Need to Know about GA4||Mai AlOwaish, InfoTrust|
|2:45 p.m.||Use Case Presentation: Propensity Modeling for a Global Sportswear Retailer||TBD|
|3:45 p.m||Wrap-Up Presentation||Pat McInerney, Senior Partner Lead|