49% of consumers say they would switch brands if another delivers a better privacy experience

InfoTrust Integrity ensures your data collection architecture is compliant - getting you the data you need to power your marketing.

500+ Customers Served

31% Lower Privacy and Governance Cost

3x faster Time to Get Sites Compliant

Trusted by Industry Leaders

See what our customers have to say about working with us.

What our customers are saying

The most knowledgeable and professional team I've ever worked with. Without question they've made a big impact in how we analyze web data. I would absolutely recommend them to anyone!

Michael Silger

NESTLÉ

InfoTrust has been an outstanding partner with deep analytics knowledge, created a partnership feeling as an extension of the team, and provided tremendous responsiveness. This was exemplified when InfoTrust agreed to develop a completely new out of the box analytics tool one week before Black Friday. They delivered on time and provided new revenue visibility that proved critical over the holiday weekend. I absolutely recommend InfoTrust for consideration.

Ryan Davis

La Senza

It has been a great experience working with InfoTrust. With great expertise in GA/GTM, they provided excellent services to our team from architecture planning to small bug fix. I really enjoy working with Bryan, Pam, Melanie, Stacey and other staff.<br />

Jean Xu

Zoro

InfoTrust has brought a new level of expertise into our organization, by helping provide an enterprise level solution for tag and analytic management. We have been working with them for about a year now, and our projects with them have produced the smoothest results out of all of vendors. Their team is extremely knowledgeable, quick to respond to questions, ad have fulfilled our organizational needs beyond our expectations. Special thank you to Chris and Jimmy for all their hard work.<br />

Rob Callahan

Planet Fitness

InfoTrust has been a knowledgeable, responsive, and proactive partner. We didn’t have the capacity or expertise internally to manage all the requests for tagging and analytics we were getting from across our organization, but the InfoTrust team really understood our needs and delivered an exceptional solution that has been overwhelmingly well received. I would recommend their services without hesitation.<br />

Sarah Beaudoin

Planet Fitness

Effective data activation begins with compliant data collection

Gain confidence in privacy compliance

Comprehensive website consent auditing for confidence that collected data can be compliantly used.

Maximize data collection

Consent strategy to optimally configure advertising and marketing technologies for data collection while respecting consumer privacy rights

Reduce your privacy risk exposure

Consent and Tag Management configurations to properly set up your data collection for consent and minimize operational overhead.

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Benchmark Your Privacy Compliance Against 450 Leading U.S. Websites

The State of Consent Compliance in the United States 2025

Benchmarks (aggregate + by industry) you can apply to your website
Which tags and categories continue to fire after users reject consent
Where the biggest regulatory and financial risks exist on websites

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Tag Inspector

Uncover and Address Privacy Risks for a Documented Defensible Position

Build and optimize your team's expertise with tailored resources.

Included in all tiers and packages

Tag Inspector

Be confident that data collected can be compliantly used to limit risk exposure and build customer trust.

Identify privacy risk with proactive consent auditing
Limit risk exposure with managed tag and cookie consent auditing
Manage consent policies for all relevant jurisdictions
Fix issues fast with risk remediation details and workflows

Learn About Tag Inspector

Features

End-to-end Tag Governance That Puts Privacy Teams at Ease

Integrity closes the loop on your consent architecture, connecting policy creation to enforcement and fixes

Consent Auditing With Tag Inspector

Comprehensive website privacy auditing to identify risks and fix them fast

Managed Risk Auditing

An extension of your team to review audit results and facilitate risk remediation

Consent Strategy

Privacy expertise to support in consent policy definition and to stay on top of emerging risks

Tag Governance Process

Expert guidance on tag governance processes to maintain a compliant data collection architecture

Consent Management Platform (CMP) Implementation

Optimal configuration of your CMP for scalable operational efficiency

Tag Management Configuration for Consent

Updates to your tagging architecture to ensure all data collection is respecting consent signals

Supported Platforms

Your Data. Compliantly Collected.

Integrity solutions support and integrate the platforms and tools you use to power your business with compliant data.

Partner Platforms

Additional Platforms We Support

InfoTrust Integrity reduces privacy risk exposure while optimizing data collection to power your marketing and advertising

Results Our Clients See:

$2M+

Reduction in Privacy Risk Exposure

30%

Reduced Operations & Legal Expense

100%

Confidence in Compliant Data

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Data-Driven Solutions

Trusted technologies.
Proven performance.

Tailored Solutions for Key Roles and Industries

Insights, Guides, and Case Studies to Level Up Your Strategy

49% of consumers say they would switch brands if another delivers a better privacy experience