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Value-based bidding (VBB) revolutionizes the way businesses approach advertising by empowering them to use their first-party data to tailor Google’s algorithms to work better for their unique business goals. With InfoTrust as your trusted partner, you’ll unlock the full potential of VBB to achieve superior campaign outcomes.
Contact us today to schedule a consultation and see how InfoTrust can help you achieve the best possible outcomes with value-based bidding.
VBB in SA360 and Google Ads utilizes sophisticated algorithms to optimize your bids based on the predicted value of customer conversions. Built directly into the platforms, these systems are designed to enhance campaign performance by aligning bidding strategies with specific business objectives. As many advertisers are using the default VBB algorithm today, the real competitive edge comes from how advertisers effectively leverage their first-party data to inform these algorithms.
Using advanced analysis and machine learning, InfoTrust helps marketers refine their bidding strategies to prioritize bids for the users most likely to engage and convert, transforming a generic bidding approach into a precise, tailored strategy that maximizes return on investment and drives sustainable growth.
Cut marketing waste to increase Return on Ad Spend (ROAS).
Unlock the insights in your first-party data to drive better performance.
Not all conversions are created equally. Optimize for those that are most valuable to your business.
Optimized bidding
Cut marketing waste to increase Return on Ad Spend (ROAS).
InfoTrust excels in clean, accurate data collection—a critical foundation for successful VBB strategies. From Google Analytics to advanced tagging solutions, our team ensures your data infrastructure supports VBB.
Transform your ad campaigns with InfoTrust’s value-based bidding services. Whether you’re just starting out or looking to refine your current strategy, our team of experts is ready to help you drive unparalleled results.
Contact us today to schedule a consultation and see how InfoTrust can help you achieve the best possible outcomes with value-based bidding.
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