Ignite vs. Marketing Analytics Jumpstart: Simplifying Data Modeling for Modern Marketers

Today’s marketers face the unenviable challenge of reconciling two critical needs:

1. The ability to gain actionable insights from first-party data, and
2. The need for those insights to be available faster than ever before.

At InfoTrust, we constantly listen to our customers’ pain points, and one message comes through loud and clear: traditional data modeling projects are too slow, too expensive, and too complex. That’s why we’re so excited to offer InfoTrust Ignite—our new SaaS platform designed to make advanced data modeling accessible, fast, and user-friendly.

But how does Ignite compare to other options, like Google’s open-source Marketing Analytics Jumpstart (MAJ)? Let’s break down the key differences and benefits.

Ease of Use: No PhD Required

One of the biggest hurdles with MAJ is its complexity. While it’s a powerful tool, it’s also a large codebase that requires dedicated data scientists and engineers to deploy and maintain. For example, it took our experienced engineering team several weeks to deploy and customize MAJ for one client. For many organizations, that represents a significant investment in both time and technical resources—just to get started.

Ignite, on the other hand, is designed specifically for marketers. No coding required. No technical background needed. If you use Google Analytics and BigQuery, you can use Ignite. Launching a new model is as simple as a few clicks, with results ready in minutes—not weeks or months.

Speed to Insight: Same-Day Results

Custom data modeling projects often drag on, requiring heavy investments of both time and money.

Even with a prebuilt model set like MAJ, the process of setting up, configuring, and running the models is a considerable lift. MAJ also runs in an all-or-nothing fashion, building every available model—whether you need them or not—which increases costs, complexity, and time to value. It also requires an extensive list of integrations and access.

Ignite flips the script by separating the components. Need a purchase propensity model? Ignite can kick off the build in minutes, with audiences ready the same day. VBB? Launch it while you finish your morning Wordle. No waiting. No unnecessary complexity. Just actionable insights when you need them. You can pick and choose which models to run based on your specific business goals.

Customization and Flexibility

Out of the box, MAJ offers limited customization. It’s a one-size-fits-all solution, which can be restricting if your business has unique requirements or wants to prioritize specific outcomes.

Ignite is built with flexibility in mind. Our platform currently supports configurable purchase propensity and value-based bidding (VBB) models—with more to come.

Crucially, MAJ is only applicable to eCommerce sites with GA tracking set up. Ignite expands to non-eCommerce use cases for VBB modeling as well. Our roadmap is driven by real customer needs, so you can expect more models, features, and customization options over time.

Cost and Efficiency

Custom data modeling projects are notoriously expensive, requiring specialized talent and long timelines. MAJ, while open source, still demands a skilled team for successful implementation and ongoing support.

Ignite is a true SaaS solution—no hidden costs, no engineering team required, and no lengthy ramp-up. You save time and money while empowering your team to focus on strategy and execution, not technical setup.

If you’re looking for a simple, fast, and flexible way to unlock advanced analytics, InfoTrust Ignite is built for you. Say goodbye to lengthy projects and technical headaches—Ignite puts the power of data modeling at your fingertips. No PhD required.

Ready to see what Ignite can do for your business?