Every website today should have an analytics platform to measure website’s performance and collect data that will help companies make better marketing decisions. Google Analytics is one of the best platforms that provides this service for free. However, just like any other technical tool it has to be properly set-up and configured. Otherwise, it will not work properly, and might show wrong data.
Often, we are asked questions about Google Analytics set-up and whether it is properly installed on the site. Proper set-up and tracking is absolutely necessary when it comes down to data reporting and analysis. Improper GA tracking can cause a number of issues on the website.
We see it time and time again, Google Analytics isn’t installed properly on all pages of a website and therefore the pain of incorrect data follows. Improper set-up of Google Analytics can cause the following issues:
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- Lack of data about pay-per-click
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- Campaign tracking
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- SEO reporting
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- Pages do not appear in reports
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- Affiliate links are not tracked
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- Lack of goal conversions
The cost of ignoring one of these problems can be in thousandths of dollars. But how can you know, or if you know something is wrong, how do you fix it?
Solution: We just released a free tool – Tester for Google Analytics that provides an effortless way to test if Google Analytics is properly set-up on your site. Our GA Tester generates an easy to understand report that includes:
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- Summary of findings
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- Itemized list of problems
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- Opportunities for improvement
This report will only provide you with 10 errors found on your site. Per your request, we can also provide an in depth analysis of all the problems across your website. This way, you will know exactly what issues need to be addressed immediately to improve your website’s performance. Do not ignore problems that can steer you in the wrong direction. Try Tester for Google Analytics today.
If you have any questions about this or if you want more information about our free Google Analytics Checker, email us at info@infotrustllc.com.
*Tester for Google Analytics is an independent Google Analytics installation testing tool that is not in any manner related to or affiliated with Google. Brought to you by InfoTrust LLC.
