On a crisp November morning, just days before Thanksgiving, a curious moment unfolds inside Google’s sprawling AI labs. Engineers wait for benchmark results with the same anxious energy that families feel when watching a turkey brown in the oven – hopefulness, uncertainty, sensing that something important is about to happen. When the scores finally arrive, Gemini 3 doesn’t just edge out its competitors. It vaults ahead. And in this instant, a quiet truth surfaced: behind every technological leap stands the collective force of people whose work shapes not only industries but the daily rhythms of families around the world.
There is something uniquely American about this kind of breakthrough. A country that romanticizes underdogs suddenly watches a sleeping giant wake up, stretch, and sprint. For years, Google chased. In late 2025, it leads. The model surpasses ChatGPT and Anthropic on a wide array of industry benchmarks, demonstrating a kind of flexible, multimodal intelligence that feels less like incremental progress and more like a step change. It reasons through logic puzzles, navigates complex math, interprets images, and even operates a virtual vending machine to optimize inventory and pricing. It’s not just solving problems. It is thinking over time. Planning. Acting with intention. Gemini 3 is the first Google model integrated directly into search on day one, reshaping the very interface that billions of people use to understand the world.
But to reduce an achievement like this to metrics or headlines is to miss the deeper story – the human story. That’s the kind of perspective Malcolm Gladwell might chase: the idea that technology, for all its sophistication, ultimately earns its meaning through the lives it touches. And in that sense, the rollout of Gemini 3 is more than a corporate milestone. It’s a reminder of how deeply intertwined Google’s work has become with the socioeconomic fabric of families everywhere.
I’ve felt this intimately for the last thirteen years. Our partnership with Google began on the day my son was born – a fact so poetic it sounds engineered, but it’s entirely true. While my wife was in labor, I stepped into the hallway for a scheduled partnership interview with Google. This was Friday, July 13, 2012. I tried to focus. I tried to sound sharp, confident, ready. But my mind was in the delivery room. I remember spacing out mid-sentence, thinking more about contractions than conversions. Somehow, despite my less-than-stellar performance, we became partners. InfoTrust and Google grew together. And in the same years my son learned to walk, speak, and perform in front of theater audiences, our partnership matured into something that shaped the trajectory of my life and the lives of our entire team.
That is the quiet miracle of ecosystems like Google’s. People talk about scale and platform economics, but rarely do they talk about the families behind them: the mortgages paid, the college funds started, the holidays that feel a little more secure because someone at Google solved a problem in machine learning or improved the reliability of a cloud server. At InfoTrust, our families have lived this reality every day. Birthdays, anniversaries, Thanksgiving dinners-they’ve all been underwritten in part by the faith Google placed in us and the technology Google made available to the world.
Over the years, that impact has stretched even further through the InfoTrust Foundation, which has allowed us to stand alongside nonprofits filled with people who have dedicated their lives to helping others. It’s one thing to analyze data or build technology. It’s another to witness firsthand how those capabilities fuel mission-driven work. At HeartWorks, researchers are inching closer to curing congenital heart disease. At EveryCure, teams are using AI to discover overlooked therapeutic potential in existing drugs. And in Cebu, the caregivers of Everlasting Hope support children battling cancer with a tenderness that defies circumstance. These organizations – and countless others- allow us to see the human side of innovation. The lives saved, the hope sustained, the futures rewritten.
And now, with Gemini 3, that impact grows exponentially. The model’s success signals a renaissance in how marketers, analysts, and business leaders will work. As a company dedicated to serving customers of the Google Marketing Platform, we see not just new tools but new possibilities. Advances in multimodal understanding mean richer insights, smarter automation, and more creative strategies. Planning and reasoning improvements suggest a future where AI doesn’t just execute tasks but collaborates-expanding capacity, reducing friction, and elevating human decision-making. When paired with InfoTrust’s own technology, the horizon isn’t just promising. It’s expensive.
Thirteen years is a long partnership in the technology world. It is longer than most startups survive. Longer than most trends last. Long enough to raise a child. Long enough to build a team. Long enough to understand the profound truth that progress is never just technical – it is personal. The work of Google’s engineers becomes the livelihood of our people. Their breakthroughs ripple outward into neighborhoods, communities, and families that will never know their names but will feel the effects of their genius.
So this Thanksgiving, on behalf of every family at InfoTrust and millions more around the world whose lives are touched by Google’s work, I want to say thank you. Thank you to the researchers who pushed Gemini 3 past every benchmark. To the product leaders who trusted it enough to integrate it directly into search. To the teams behind Google Marketing Platform, who built the foundation on which our company stands. To the executives who champion partnership ecosystems that create opportunity far beyond Silicon Valley.
And thank you to the many Googlers whose code, creativity, and courage don’t just change technology – they change lives.
As we look ahead, the future feels larger than ever. AI is entering an age of abundance, where tools like Gemini 3 become catalysts for better insights, better storytelling, better decisions, and better businesses. At InfoTrust, we are ready and eager to continue building that future alongside Google. Thirteen years down. Many more to come.
In this season of gratitude, there is something profoundly grounding about tracing the arc from a hospital waiting room to a world powered by multimodal intelligence. It reminds us that progress is not an abstract idea. It is a family affair – a tapestry woven from human effort, human partnership, and human hope. And as Gemini 3 signals a new frontier, we step forward with full hearts, thankful for the journey and excited for the road ahead.
Happy Thanksgiving.
