A Week in the Life of a Lead Digital Analytics Consultant

Estimated Reading Time: 7 minutes
March 10, 2022
A Week in the Life of a Lead Analytics Consultant

Hello there! I’m Stephanie, a recruiter here at InfoTrust. I am excited to be kicking off a new series for our blog, “A Week in the Life of,” where our recruiting team will meet with various InfoTrusters to learn more about what a week in their role looks like. 

For our first piece in the series, I was excited to sit down with Lead Digital Analytics Consultant Abby Seitz to learn more about how she structures her week balancing client meetings, internal meetings, and technical work. Abby has been with InfoTrust for close to four years. She started with InfoTrust as a digital analytics consultant and has been in the lead consultant role now for one year. She is on our D2C (direct to consumer) industry team.

Monday 

8:30am – Abby starts her week by checking her email and Slack, as well as JIRA ticketing system for clients to see what tickets might have come in over the weekend and get them into the sprint queue. 

9:30am – All-company town hall – The all-company town hall is how we kick off our week. We celebrate and welcome any new hires to the team, recognize birthdays and work anniversaries, get general company-wide announcements, and then dig into individual team updates. With InfoTrusters spread out throughout the world, it’s great to come together once a week to learn about what’s going on with each team in the company.

10:00am – Client touch base – Abby meets with her client to discuss anything that may be on the horizon, as well as to discuss prioritization of tickets for the week. 

10:30am – D2C industry team meeting – This is a weekly team meeting for everyone to give a temperature check on how they are feeling this week, if they are overloaded, or maybe have the  ability to lean in and help a teammate. The team also discusses any potential issues with clients and team members will showcase cool things they have done with clients recently.

11:00am-3:00pm – Abby reserves this to respond to client tickets and emails and eat lunch.

3:00pm – Tag governance meeting – Abby joins the weekly third-party governance meeting, mostly to listen in in case there are Google Analytics questions or questions about the scope.

4:00pm – Abby uses the last hour of the day to complete more client requests, prepare for a Tuesday meeting that she leads, and create her to-do list for the next day.

Tuesday

8:30am – Abby starts her day again by checking email, Slack, JIRA, and reviewing her to-do list to prioritize her day.

10:00am – Client check-in – Abby’s Tuesday client meeting is more technical-focused, and is a standing meeting with her client and their developers to discuss tickets they’ve opened that are technical. 

11:00am – Abby uses this time to update and finish notes for her 2pm client meeting, make sure all tickets allocated to the previous week are complete, and assign tickets for the upcoming week.

2:00pm – Abby leads a call with her client to keep progress on track.

2:30pm –  BREAK!

3:00-5:00pm – Office hours – Abby holds two hours of open office hours each week where clients can request a 20-minute slot to get facetime with her outside their normal client check-ins. During this time, she is also answering emails and building out her to do list for the next day.

Wednesday

9:00am – Wednesday working session – Weekly soft skills education for any consulting team member to learn tips and tricks for delivery work.

9:30am – Beef Up Your Brain – Weekly company-wide info sharing session where anyone in the company can sign up to lead us all through a 30-minute training on cool things InfoTrusters are doing in their work or are passionate about outside of work. Optional to join, but so much fun!

10:00am-5:00pm – Heads down day – Abby tries to keep the day open for questions that clients might have, quick validations, completing tickets, and handling tasks for other statements of work. One of Abby’s larger clients is very ticket-focused and therefore we try not to answer emails; instead, we ask them to open tickets. 

Thursday – Meeting Day

9:00am – Thursday working session – Weekly technical skills education for any consulting team member.

9:30am – Check email and plan to-do list for the day.

10:00am – Client meeting

11:00am – Client meeting

11:30am – Break!

12:00pm – 1:1 with manager – At InfoTrust, 1:1s with your manager are all about support and development. Abby’s manager will check in with her on how she’s feeling this week, how she’s working towards the goals she’s set this quarter, and also talk about her professional development.  

1:00pm – Client meeting

1:30pm – Update timesheets in Precursive to track billable vs. non-billable hours. Also, tracking hours allows management to monitor client allocation. During this time, Abby also updates the project health for each client she works on. This allows management a quick insight into how the relationship is going and what work is being done.  

2:00pm – Client meeting –  This meeting is to work on a separate statement of work with the client to discuss Optimize, new experiments, and the results of those new experiments to see how they performed.

3:00pm – Client meeting – This mid-week meeting with the client helps prioritize work getting completed for the week.

3:30pm – Internal touchbase for client – All of the people who work with this client jump on a call to discuss any potential problems and make sure everyone is aligned. Abby leads and then Client Success takes over to discuss any feedback and overall health of the project.

4:00pm – Client meeting – This meeting is for another brand within Abby’s main client. They need a lot of extra support, answering any questions they might have and logging tickets. It’s a white-glove type of service that she provides.

Log off at 4:30pm

Friday

Friday is a no-meetings day for Abby. She tries to keep this day as free of meetings as possible with the goal of getting to zero inbox and working through tickets in JIRA. If she does have meetings, she will keep them internal to meet with her team that helps support her clients. She finishes the day working on her to-do list for the next week and logs off at 4pm to get her weekend started! 

Join the Team

If there’s one thing we can promise at InfoTrust, it’s that no two days are the same. The lead analytics consultant role offers a great variety of technical and client-facing work, mixed in with the ability to contribute to training and educating your peers, joining awesome internal groups, and more. We are currently hiring for this role and many others. InfoTrust offers medical, dental, and vision for employees and dependents; 401k with generous match; unlimited PTO; flex work schedules; and much more. Visit www.infotrust.com/careers to view our open roles and apply!

InfoTrust Is Hiring!

Curious about working at InfoTrust? We have openings for digital analytics consultants and we'd love to have you.

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Last Updated: December 1, 2022

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