Learning from Brian’s new book Successful Analytics – Gain Business Insights By Managing Google Analytics
In January 2015, a number of groundbreaking events occurred: The UK debuted its first battery-powered passenger train, and Cristiano Ronaldo of Real Madrid C.F. won the FIFA Ballon d’Or for the best player of the year. However, for people in the world of web analytics, another event takes priority – the release of Brian Clifton’s new book, Successful Analytics– Gain Business Insights By Managing Google Analytics.
As Brian says, this book is about knowing what to focus on, what you can expect in return, the talent you need to hire, the processes you need to put in place, the pitfalls to avoid, and how much investment is required in order to make it all happen.
This is quite a bit to cover, and if you read the book, like I did, all at once, you might even be a little bit overwhelmed. To help readers digest this excellent content, we have decided to reach out to Brian and schedule a few informal webinars to discuss certain areas of his book. We are thrilled to announce:
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Building an Analytics Team – Conversation with Brian Clifton – May 27, 1:00pm EST
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Storytelling with Web Analytics by Brian Clifton – June 3, 1:00pm EST
In these webinars, Brian will share with us how he intended for readers to use the book and what we can do to master the art and science of web analytics. Each webinar will be 45 minutes long with a 30 minute presentation from Brian and a 15 minute Q&A session.
Please submit your questions to us and we will make sure Brian answers them in the webinar. Brian will select his favorite questions, and the authors will receive a free copy of his new book, Successful Analytics: Gain Business Insights By Managing Google Analytics.
