All Articles By Andy Gibson

Top 10 Digital Marketing & Analytics Blogs

Top 10 Digital Marketing & Analytics Blogs

Nowadays, everybody has a blog. For those of us in the digital marketing and/or analytics realm, keeping up with the latest (and greatest) blogs…

5-minute read
How To Validate Your Google Analytics Implementation

How To Validate Your Google Analytics Implementation

Being a Google Analytics Certified Partner, much of our work involves helping organizations architect and implement Google Analytics (GA). Depending on the size of…

5-minute read
How to Automatically Track Embedded YouTube Videos

How to Automatically Track Embedded YouTube Videos

Have you ever wanted to track an embedded YouTube video with Google Analytics but don’t know where to begin? Do you currently use Google…

4-minute read
Google Play Integration – Google Analytics Summit 2013

Google Play Integration – Google Analytics Summit 2013

Another announcement that Google made at the 2013 Google Analytics Summit was a native integration between Google Play and Google Analytics. This integration makes…

2-minute read
Unified Segments – Google Analytics Summit 2013

Unified Segments – Google Analytics Summit 2013

Another new feature Google announced at the GA Summit was Unified Segments. Google Analytics already has one of the best segmentation tools on the…

3-minute read
November Web Analytics Wednesday – "Making Data Everyone's Business"

November Web Analytics Wednesday – "Making Data Everyone's Business"

  Guest Speaker: Jessica Roedersheimer, E.W. Scripps

3-minute read
Migrating to Universal Analytics – 2013 GACP Summit

Migrating to Universal Analytics – 2013 GACP Summit

One of the major announcements at the 2013 Google Analytics Certified Partner Summit was a solution to migrate classic Google Analytics properties to the…

2-minute read
InfoTrust Presents Tagopedia – An Online Library of Marketing Tags

InfoTrust Presents Tagopedia – An Online Library of Marketing Tags

The world of digital marketing is constantly changing, adapting, and improving to accommodate for new technologies and types of consumers. The most recent shift…

2-minute read
Google Tag Manager and Google Analytics Premium for Enterprises

Google Tag Manager and Google Analytics Premium for Enterprises

Here at InfoTrust, we’ve been extremely busy lately with a few Google Analytics Premium implementations for large enterprise clients. Amin had a great introductory…

6-minute read

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