All Articles By Andy Gibson

Google Play Integration – Google Analytics Summit 2013

Google Play Integration – Google Analytics Summit 2013

Another announcement that Google made at the 2013 Google Analytics Summit was a native integration between Google Play and Google Analytics. This integration makes…

Unified Segments – Google Analytics Summit 2013

Unified Segments – Google Analytics Summit 2013

Another new feature Google announced at the GA Summit was Unified Segments. Google Analytics already has one of the best segmentation tools on the…

November Web Analytics Wednesday – "Making Data Everyone's Business"

November Web Analytics Wednesday – "Making Data Everyone's Business"

  Guest Speaker: Jessica Roedersheimer, E.W. Scripps

Migrating to Universal Analytics – 2013 GACP Summit

Migrating to Universal Analytics – 2013 GACP Summit

One of the major announcements at the 2013 Google Analytics Certified Partner Summit was a solution to migrate classic Google Analytics properties to the…

InfoTrust Presents Tagopedia – An Online Library of Marketing Tags

InfoTrust Presents Tagopedia – An Online Library of Marketing Tags

The world of digital marketing is constantly changing, adapting, and improving to accommodate for new technologies and types of consumers. The most recent shift…

Google Tag Manager and Google Analytics Premium for Enterprises

Google Tag Manager and Google Analytics Premium for Enterprises

Here at InfoTrust, we’ve been extremely busy lately with a few Google Analytics Premium implementations for large enterprise clients. Amin had a great introductory…

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