All Articles By Andy Gibson

5 Reasons Why You Need An Enterprise Web Analytics Tool

5 Reasons Why You Need An Enterprise Web Analytics Tool

These days, if you’re like me, you’ve probably heard the term “big data” so much that its mention makes you sick to your stomach….

Why Do Companies Still Have Web Analytics Issues?

Why Do Companies Still Have Web Analytics Issues?

  Let’s face it, web analytics tools have been around for a while. Google Analytics was created in 2006, after a 2005 purchase of…

[Webinar] Mastering Enterprise Analytics With Google Analytics Premium

[Webinar] Mastering Enterprise Analytics With Google Analytics Premium

Large enterprises have different data needs than smaller companies and organizations. There are numerous reasons for this, but it typically boils down to the…

The 3 Most Common E-Commerce Issues of 2014

The 3 Most Common E-Commerce Issues of 2014

Here at InfoTrust, we have the pleasure of working with some very large (and wonderful) e-commerce companies. Our role is to help these companies…

5 Ways to Increase Your E-Commerce Conversion Rate This Holiday Season

5 Ways to Increase Your E-Commerce Conversion Rate This Holiday Season

It’s that time of year again. The leaves are turning, it’s starting to get cold outside, and the holidays are right around the corner.For…

Analytics That Excite 2014: A HUGE Success!

Analytics That Excite 2014: A HUGE Success!

< !DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> Avinash Kaushik talking to the 250+ attendees during his keynote speech at Analytics That Excite…

The Top 5 Marketing Metrics for Higher Education

The Top 5 Marketing Metrics for Higher Education

The higher education landscape is becoming increasingly competitive. Prospective students can research colleges wherever they are, whether it be online at home, on a…

Top 10 Digital Marketing & Analytics Blogs

Top 10 Digital Marketing & Analytics Blogs

Nowadays, everybody has a blog. For those of us in the digital marketing and/or analytics realm, keeping up with the latest (and greatest) blogs…

How To Validate Your Google Analytics Implementation

How To Validate Your Google Analytics Implementation

Being a Google Analytics Certified Partner, much of our work involves helping organizations architect and implement Google Analytics (GA). Depending on the size of…

How to Automatically Track Embedded YouTube Videos

How to Automatically Track Embedded YouTube Videos

Have you ever wanted to track an embedded YouTube video with Google Analytics but don’t know where to begin? Do you currently use Google…

Google Play Integration – Google Analytics Summit 2013

Google Play Integration – Google Analytics Summit 2013

Another announcement that Google made at the 2013 Google Analytics Summit was a native integration between Google Play and Google Analytics. This integration makes…

Unified Segments – Google Analytics Summit 2013

Unified Segments – Google Analytics Summit 2013

Another new feature Google announced at the GA Summit was Unified Segments. Google Analytics already has one of the best segmentation tools on the…

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