All Articles By Andy Gibson

Data Studio 360: Now Free for ALL of 2017!

Data Studio 360: Now Free for ALL of 2017!

There was a HUGE announcement today coming from Google about Data Studio 360, their reporting and data visualization tool. If you haven’t seen it,…

2-minute read
[Video] Google Data Studio 360 Walkthrough

[Video] Google Data Studio 360 Walkthrough

This summer, we introduced the Google Analytics 360 suite and we’ve covered the functionality and use cases of Data Studio 360 in previous blog…

2-minute read
[Data Studio 360] 2016 US Presidential Candidates by Search Interest

[Data Studio 360] 2016 US Presidential Candidates by Search Interest

Data Studio 360 is Google’s new data visualization tool that was announced as part of the Google Analytics 360 suite of products. It has…

3-minute read
InfoTrust Becomes Google Optimize 360 Certified!

InfoTrust Becomes Google Optimize 360 Certified!

As of last week, InfoTrust joined a small number of other Google Analytics Certified Partners to become certified in Google Analytics 360’s new testing…

2-minute read
Integrating Google Analytics 360 & DoubleClick for Publishers

Integrating Google Analytics 360 & DoubleClick for Publishers

For those in the publishing industry, advertising revenue is an extremely important aspect of the business model. In fact, for some companies, it’s the…

6-minute read
Using Google Analytics for Accelerated Mobile Pages (AMP)

Using Google Analytics for Accelerated Mobile Pages (AMP)

Most likely, you’ve ran across Accelerated Mobile Pages (AMP) on the web already. You might’ve noticed them because they look a bit different and…

8-minute read
Mobile App Tracking: Firebase Analytics or Google Analytics 360?

Mobile App Tracking: Firebase Analytics or Google Analytics 360?

You may have heard recently that Google released a new unified mobile app platform called Firebase, which includes a new mobile app tracking solution called…

4-minute read
Do You Need Google Analytics 360?

Do You Need Google Analytics 360?

The biggest Google Analytics announcement so far this year was made in March, when Google announced the Google Analytics 360 suite. Essentially, Google introduced…

7-minute read
[Interview] The State of Data Science with Time Inc.'s JT Kostman

[Interview] The State of Data Science with Time Inc.'s JT Kostman

JT Kostman is a Data Scientist, Mathematician, Psychologist and Chief Data Officer for Time Inc. Over the past 20 years he has provided data-driven…

11-minute read
How to Get Buy-In for a Tag Management System

How to Get Buy-In for a Tag Management System

Outside of Google Analytics, InfoTrust’s other specialty is tag management systems (sometimes referred to as a “TMS” as well). We’ve worked with thousands of…

9-minute read
10 Tips to Get the Most Out of Analytics That Excite

10 Tips to Get the Most Out of Analytics That Excite

    With Analytics That Excite quickly approaching next week, we wanted to put together some tips for getting the most out of your attendance. I’ve…

9-minute read
5 Reasons to Attend Analytics That Excite 2015

5 Reasons to Attend Analytics That Excite 2015

Hopefully by now, you’ve heard of InfoTrust’s Analytics That Excite conference. If you haven’t, it’s a Cincinnati-based conference that brings some of the top minds…

4-minute read

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