All Articles By Andy Gibson

Mobile App Tracking: Firebase Analytics or Google Analytics 360?

Mobile App Tracking: Firebase Analytics or Google Analytics 360?

You may have heard recently that Google released a new unified mobile app platform called Firebase, which includes a new mobile app tracking solution called…

Do You Need Google Analytics 360?

Do You Need Google Analytics 360?

The biggest Google Analytics announcement so far this year was made in March, when Google announced the Google Analytics 360 suite. Essentially, Google introduced…

[Interview] The State of Data Science with Time Inc.'s JT Kostman

[Interview] The State of Data Science with Time Inc.'s JT Kostman

JT Kostman is a Data Scientist, Mathematician, Psychologist and Chief Data Officer for Time Inc. Over the past 20 years he has provided data-driven…

How to Get Buy-In for a Tag Management System

How to Get Buy-In for a Tag Management System

Outside of Google Analytics, InfoTrust’s other specialty is tag management systems (sometimes referred to as a “TMS” as well). We’ve worked with thousands of…

10 Tips to Get the Most Out of Analytics That Excite

10 Tips to Get the Most Out of Analytics That Excite

    With Analytics That Excite quickly approaching next week, we wanted to put together some tips for getting the most out of your attendance. I’ve…

5 Reasons to Attend Analytics That Excite 2015

5 Reasons to Attend Analytics That Excite 2015

Hopefully by now, you’ve heard of InfoTrust’s Analytics That Excite conference. If you haven’t, it’s a Cincinnati-based conference that brings some of the top minds…

InfoTrust Announced as an Inc. 5000 Company for 2015

InfoTrust Announced as an Inc. 5000 Company for 2015

< !DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> It’s been a really exciting time here at InfoTrust. You might’ve heard that we’ve recently…

What is a Google Analytics Certified Partner?

What is a Google Analytics Certified Partner?

If you’ve used Google Analytics, you might have heard the term “Google Analytics Certified Partner” thrown around before. Google mentions it on the Google Analytics website,…

InfoTrust Announced As A Host Company At NewCo Cincinnati

InfoTrust Announced As A Host Company At NewCo Cincinnati

< !DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd">     We’re very excited to announce that InfoTrust will be a Host Company at…

Do You Need Google Analytics Premium?

Do You Need Google Analytics Premium?

  Google Analytics is the most popular web analytics tool on the market, with almost 45% of the top million websites on the Internet using Google…

InfoTrust Analytics Trends: May 1st, 2015

InfoTrust Analytics Trends: May 1st, 2015

Welcome to another edition of InfoTrust’s Analytics Trends! This week we have some great content from a couple analytics companies and also some thoughts…

A Guide to Switching Web Analytics Tools

A Guide to Switching Web Analytics Tools

Recently, I was asked about switching from one web analytics tool to another. Specifically, what needs to be considered when making the transition and…

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