InfoTrust Author Profile

Amin Shawki

Amin is Head of Growth at InfoTrust and comes from humble beginnings as a Social Media Intern. Wearing multiple hats and having had multiple roles, including most notably starting and leading the expansion in Dubai, UAE for InfoTrust, Amin enjoys working with the international team across many different clients and projects to drive growth and new innovations for the company. Never against a chill night playing some Settlers of Catan but always up for an adventure to try new things.
Auto-Event Tracking with Google Tag Manager – GA Summit 2013

Auto-Event Tracking with Google Tag Manager – GA Summit 2013

Recent updates to Google Tag Manager now allows event tracking to be set up without needing to write any custom javascript code (unlike before)….

2-minute read
User Management API – Google Analytics Summit 2013

User Management API – Google Analytics Summit 2013

For large enterprises with hundreds or even thousands of websites, managing Google Analytics with multiple accounts, properties and users can be challenging, especially if…

2-minute read
BigQuery Integration with GA – GA Summit 2013

BigQuery Integration with GA – GA Summit 2013

Google’s Big Query has been used by many organizations to house very large data sets and leverage that data in various visualization tools and…

2-minute read
Google Analytics Academy Released – Google Analytics Summit 2013

Google Analytics Academy Released – Google Analytics Summit 2013

Google Analytics had over 70 product updates and feature releases just this past year, with 14 new updates presented during the Google Analytics Summit…

2-minute read
Why Enterprise Analytics Architecture is So Important

Why Enterprise Analytics Architecture is So Important

Big data, data stitching, real-time reporting, conversion funnel optimization, the list goes on! Advanced digital analytics has led to amazing insights and helped businesses…

8-minute read
Sometimes the End is a New Beginning

Sometimes the End is a New Beginning

Is August almost over already?? I think we can all agree that this summer has gone by WAY too fast! As the summer comes…

2-minute read
Is My Google Analytics Data Accurate? (Part Two)

Is My Google Analytics Data Accurate? (Part Two)

After reading my previous blog post, you now know that your Google Analytics code is implemented, tracking and reporting data. But how can you…

5-minute read
Is My Google Analytics Data Accurate? (Part One)

Is My Google Analytics Data Accurate? (Part One)

You’ve decided to track your website’s traffic using Google Analytics. Good choice! GA was created to be fast, flexible, and process large amounts of…

7-minute read
InfoTrust named a Google AdWords Certified Partner

InfoTrust named a Google AdWords Certified Partner

 We’re excited to announce that InfoTrust is now an official Google AdWords Certified Partner!

2-minute read
When and How to Use Google Tag Manager for Google Analytics

When and How to Use Google Tag Manager for Google Analytics

One of our sharpest web analysts, Andy Gibson, recently wrote a blog post about Google Tag Manager and Google Analytics Premium for Enterprises on…

6-minute read
Tracking Inbound Links in Google Analytics by Tagging URLs

Tracking Inbound Links in Google Analytics by Tagging URLs

The more website visitors you have, the more complicated it can be to analyze your Google Analytics traffic and data.  A common issue I…

4-minute read
Social Media and Higher Education

Social Media and Higher Education

For the majority of high school graduates, the age-old question of “Are you going to college?” has been replaced with “Where are you going…

5-minute read

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