Products
Trusted technologies.
Proven performance.

InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

InfoTrust Products
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InfoTrust Suite
Marketing Data Observability PlatformLogin >
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Tag Inspector
Tag Auditing and Monitoring Platform Login >
GOOGLE MARKETING PLATFORM (GMP)
Advertising
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Search Ads 360
Certified Sales Partner
Display and Video 360 Icon
Display & Video 360
Certified Sales Partner
Campaign Manager 360 Icon
Campaign Manager 360
Certified Sales Partner
Analytics
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Google Analytics 360
Certified Sales Partner
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Data Studio
Certified Support Partner
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GA Scorecard
Assess Your Google Analytics Setup
ADDITIONAL INFOTRUST PARTNERS
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Amplitude
Product Analytics Partner
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Osano
Consent Management Partner
Solutions
Data-Driven Solutions

At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

DATA COLLECTION & COMPLIANCE
InfoTrust Insights
Insights
Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
  • Consent Management
InfoTrust Integrity
Integrity
Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
MEDIA ENABLEMENT & DATA ACTIVATION
InfoTrust Impact
Impact
Maximize DV360, SA360, and CM360 performance with full data portability and platform control.
Includes:
  • Google Platform Access
  • Configuration Guidance / Audits
  • Performance Dashboards
InfoTrust Ignite
Ignite
Activate value-based bidding and dynamic audience segmentation to accelerate long-term marketing growth.
Includes:
  • Audience Modeling
  • Marketing Attribution
  • Value Based Bidding
Industries & Roles
Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

By Industry
Marketing Agencies Retail & eCommerce CPG & Multibrand Media & Publishing Finance, Insurance & Crypto Health & Fitness
By Role
C-Level Executives Marketers & Advertisers Data Analysts
Resources
Insights, Guides, and Case Studies to Level Up Your Strategy

Stay informed with expert content, on-demand webinars, how-to videos, and real-world success stories from InfoTrust clients.

Browse All Resources
Webinars & Events Articles & Guides Case Studies Videos & Demos Books
Who We Are
Culture and Values Why We're Different Customer Reviews InfoTrust Foundation Careers
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InfoTrust Author Profile

Amin Shawki

Amin Shawki currently oversees our client delivery, focusing on analytics and governance as SVP at InfoTrust. In this role, he leads our industry teams and has been fortunate to work across various partners in all verticals and regions, providing best-in-class recommendations around data strategy, data collection, and maximizing value of data. ‌His role is to ensure confidence in not only organizations’ data practices but in the InfoTrust team providing the products and solutions leading to value. In his free time, he loves going full dad-mode with his little ones and French bulldog, while also playing golf and board games with any remaining time and headspace.
When and How to Use Google Tag Manager for Google Analytics

When and How to Use Google Tag Manager for Google Analytics

One of our sharpest web analysts, Andy Gibson, recently wrote a blog post about Google Tag Manager and Google Analytics Premium for Enterprises on…

6 MIN READ
Tracking Inbound Links in Google Analytics by Tagging URLs

Tracking Inbound Links in Google Analytics by Tagging URLs

The more website visitors you have, the more complicated it can be to analyze your Google Analytics traffic and data.  A common issue I…

4 MIN READ
Social Media and Higher Education

Social Media and Higher Education

For the majority of high school graduates, the age-old question of “Are you going to college?” has been replaced with “Where are you going…

5 MIN READ
Web Analytics and Online Advertising Tools for Top eCommerce Sites

Web Analytics and Online Advertising Tools for Top eCommerce Sites

In preparation for our upcoming seminar and webinar on Tracking eCommerce Success with Google Analytics, I decided to conduct some research on top Commerce…

6 MIN READ
Digital Marketing Best Practices for Manufacturers

Digital Marketing Best Practices for Manufacturers

According to Hubspot, over â…“ of the world’s population is on the Internet…with 8 new people added every second. Needless to say, digital marketing…

5 MIN READ
The Importance of Social Media in e-Commerce

The Importance of Social Media in e-Commerce

The growth of social media in today’s day and age is astonishing to say the least. According to Hubspot, social media use in the…

4 MIN READ
Google Analytics Multi-Channel Conversion Segments for eCommerce

Google Analytics Multi-Channel Conversion Segments for eCommerce

So following up on a previous post about Multi-Channel Funnel Reports and Attribution, I had to describe an awesome feature with these Google Analytics reports,…

5 MIN READ
Google Analytics Multi-Channel Attribution and Funnels for eCommerce

Google Analytics Multi-Channel Attribution and Funnels for eCommerce

A few frequently used terms in the analytics industry lately include “multi-channel tracking”, “attribution modeling”, and “multi-funnel conversions”.  All fancy ways to say the…

4 MIN READ
5 Google Analytics Tracking Tips for Global Enterprise Sites

5 Google Analytics Tracking Tips for Global Enterprise Sites

Whether you are a news site that has a global presence, an eCommerce site with a broad consumer base, or just a large multi-country…

5 MIN READ
Event Planning- Quality Not Quantity

Event Planning- Quality Not Quantity

At InfoTrust, event planning and event marketing is a task that is ongoing. With monthly breakfast and digital marketing events (now with our new…

5 MIN READ
What Is a Google Analytics Premium Reseller?

What Is a Google Analytics Premium Reseller?

At InfoTrust, we have a culture of constant learning and improvement.  And it shows with the certifications we currently hold and strive for.  One…

3 MIN READ
Best Resources for Link Building, SEO + Increasing Web Traffic

Best Resources for Link Building, SEO + Increasing Web Traffic

So, you have a website – that’s all well and good. But do you know how many views it receives per day, or it’s…

5 MIN READ
Who We Are
What We Do Data Privacy, Strategy & Governance Data Insights & Activation Implementation & Integration Google Cloud Services
What We Do
Industries Retail & eCommerce CPG & Multi-Brand Media Publishing Analytics Finance, Insurance & Crypto Health & Fitness
Resources Careers

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