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A typical day in a web analyst’s or digital marketer’s life usually consists of looking at online data or reports. Although we have all…
While web analytics tools such as Google Analytics can provide intelligence into your own digital marketing and website performance, there is often a need…
There is nothing quite as good as instant results. When I want to see if some sort of marketing tactic or campaign is working,…
In spirit of the holiday season, some of the InfoTrust gang went on a road trip! This week, Andy, Andrew and I are attending…
Two weeks ago I wrote about the Visitors Flow Report in Google Analytics and how it can visually display the navigation visitors take while…
Last week we had a terrific turnout at our second Web Analytics Wednesday event in Cincinnati! Many local professionals came out to connect with…
Understanding visitor behavior and navigation through your website is useful, sure, but it can be difficult to really visualize the actual path your website visitors take….
Web analytics tools are terrific for understanding web traffic trends throughout time. While trends are valuable for making informed marketing decisions, understanding higher traffic periods of…
Google Analytics is wonderful for capturing visitor traffic data and giving web marketers insight to what those visitors are searching for to land on…
Challenged with the time consuming task of searching thousands of lines of code to locate marketing tags on your site? We are too, but…
A great feature of Google Analytics is the ability to segment the traffic to your site by where the visitors came from. Whether it…
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