InfoTrust Author Profile

Amin Shawki

Amin is Head of Growth at InfoTrust and comes from humble beginnings as a Social Media Intern. Wearing multiple hats and having had multiple roles, including most notably starting and leading the expansion in Dubai, UAE for InfoTrust, Amin enjoys working with the international team across many different clients and projects to drive growth and new innovations for the company. Never against a chill night playing some Settlers of Catan but always up for an adventure to try new things.
Top 4 Reasons for Data Inaccuracy

Top 4 Reasons for Data Inaccuracy

Accessing information has never been easier and people everywhere are constantly connected to data, using it to help them plan their commutes and activities….

8-minute read
Interview with Omar Christidis: Enabling Digital Disruption

Interview with Omar Christidis: Enabling Digital Disruption

Omar Christidis is founder and CEO of ArabNet, a hub for digital professionals and entrepreneurs to connect and learn. We spoke with Omar about…

13-minute read
Interview with Sonja Neuber: Challenges + Changes in Digital Marketing

Interview with Sonja Neuber: Challenges + Changes in Digital Marketing

Sonja Neuber is the Digital Marketing Director at Stealth Startup. Based in UAE, she brings her unique perspective on e-commerce, digital strategy and emerging…

9-minute read
Interview with Brian Clifton: Building Better Analytics Teams + Strategies

Interview with Brian Clifton: Building Better Analytics Teams + Strategies

Brian Clifton (PhD) is a measurement strategist, advisor and renowned practitioner of performance optimization using Google Analytics. He is also the author of Successful…

14-minute read
Interview with Simo Ahava, Senior Data Advocate at Reaktor

Interview with Simo Ahava, Senior Data Advocate at Reaktor

Simo Ahava is a Senior Data Advocate at Reaktor and a Google Developer Expert for Google Analytics (2014-present). Simo has one of the most…

23-minute read
Started in Cincinnati, Now We’re Here (in Dubai)

Started in Cincinnati, Now We’re Here (in Dubai)

One of the most successful music artists on the planet today, Drake, has an iconic phrase in one of his songs, “Started from the…

4-minute read
A Summary of My (almost) 3 Years at InfoTrust

A Summary of My (almost) 3 Years at InfoTrust

Over the next couple of weeks, we will have different co-ops share their experience to date here at InfoTrust. Hope you enjoy! Jill Schmidt…

3-minute read
InfoTrust's Culture Through the Eyes of an Intern

InfoTrust's Culture Through the Eyes of an Intern

January 2015 marked my two year anniversary at InfoTrust. One of the most frequent comments I receive when talking with my friends and family…

4-minute read
8 Reasons Why You Should Attend Analytics That Excite 2014

8 Reasons Why You Should Attend Analytics That Excite 2014

We are extremely excited that InfoTrust will be hosting Analytics That Excite 2014, the first web analytics conference to be held in Cincinnati. What is Analytics…

4-minute read
Value of Measuring Ad Spend with Google Analytics Cost Data Import

Value of Measuring Ad Spend with Google Analytics Cost Data Import

Our guru in online advertising, Jimmy Love, wrote a great post about why Bing and Yahoo! advertising may sometimes be better than using only…

6-minute read
5 Google Analytics Updates We Love from 2013

5 Google Analytics Updates We Love from 2013

Reflecting back on 2013 and all the changes that came from Google Analytics and the web analytics industry as a whole, it’s hard to…

8-minute read
Adwords Bid Adjustments – Google Analytics Summit 2013

Adwords Bid Adjustments – Google Analytics Summit 2013

Using Google Adwords is great for generating new traffic to your site. However, at InfoTrust, we don’t only care about generating more traffic but…

2-minute read

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