InfoTrust Author Profile

Amin Shawki

Amin is Head of Growth at InfoTrust and comes from humble beginnings as a Social Media Intern. Wearing multiple hats and having had multiple roles, including most notably starting and leading the expansion in Dubai, UAE for InfoTrust, Amin enjoys working with the international team across many different clients and projects to drive growth and new innovations for the company. Never against a chill night playing some Settlers of Catan but always up for an adventure to try new things.
Google Analytics 360 + DoubleClick Campaign Manager Part 2
Integrating Google Analytics 360 with Search Ads 360 (or SA360, Previously Known as DoubleClick Search or DS): Part 1

Integrating Google Analytics 360 with Search Ads 360 (or SA360, Previously Known as DoubleClick Search or DS): Part 1

In part 1 of this series, we provide an overview of the benefits and reporting capabilities of integrating Google Analytics 360 with Search Ads…

2-minute read
Integrating Google Doubleclick Bid Manager with GA360: Part 1
Google 360 + DoubleClick Campaign Manager: Part 1
Using The Doubleclick Digital Marketing Stack to Achieve Marketing Greatness
Here’s Why DoubleClick Belongs in Large Organizations’ Analytics Arsenal

Here’s Why DoubleClick Belongs in Large Organizations’ Analytics Arsenal

The digital marketing landscape is a complex terrain to travel. With so many different channels and ways to engage your customers, you can’t settle…

5-minute read
Tracking and Analyzing on ChatBot Activity Leads to Higher Conversion Rates

Tracking and Analyzing on ChatBot Activity Leads to Higher Conversion Rates

Believe it or not – chatbots that pop up on your website or mobile app — like IBM’s Watson or LiveChat – can double…

8-minute read
Google Analytics eCommerce Architecture and Implementation

Google Analytics eCommerce Architecture and Implementation

Table of Contents The Planning Phase Understand All the Attributes Build Your Implementation Specs The Implementation Phase Implement All Analytics Across All Platforms at…

15-minute read
Google Analytics Tips: User Explorer Report

Google Analytics Tips: User Explorer Report

The reporting capabilities of Google Analytics makes it a powerful tool to track all your customers on all your digital platforms. Making sound data-driven…

5-minute read
Setting Google Analytics Custom Alerts to Monitor Traffic Changes

Setting Google Analytics Custom Alerts to Monitor Traffic Changes

Google Analytics is a very useful tool for monitoring marketing campaigns, digital platforms, and consumer engagement with your brand across your websites and apps….

2-minute read
Google Analytics Pro Tip: Mobile App Views

Google Analytics Pro Tip: Mobile App Views

I think we can all agree that Google Analytics is pretty awesome (and integral!) when it comes to understanding your consumer’s behaviors online. But…

2-minute read
Is Your Web Analytics Tool Working For You or Against You?

Is Your Web Analytics Tool Working For You or Against You?

‘Twas that time again, the Olympics were in full force and suddenly, your intense (yet often dormant) national pride was bursting. Though the Rio…

8-minute read

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