All Articles By Amin Shawki
Universal Analytics 360 Sunset Date Extended to July 2024: How Does This Change My Plans for Google Analytics 4?
Important Update as of October 27, 2022 Google announced that Universal Analytics 360, the enterprise platform, will have the sunset date extended from October…
8-minute read
10 Years at InfoTrust: 3 Reasons I’m Proud of My Workiversary
A few weeks ago, I hit a milestone not yet reached by any of the non-co-founders at InfoTrust—my 10-year workiversary. In this day and…
16-minute read
Why InfoTrust Sponsored the Digital Analytics Association Compensation Survey
In May 2020, the Digital Analytics Association launched a new industry compensation survey in partnership with InfoTrust. In the DAA’s words, “This survey sought…
4-minute read
5 Ways Digital Analytics Can Help Retail and eCommerce Companies in Times of Crisis
What an incredible amount of change in just a few weeks. By now, nearly every industry and working professional has felt the effects of…
10-minute read
See How ITP, ETP and Other Browser Cookie Changes Affect Your Analytics
You’ve likely seen the abbreviation for Intelligent Tracking Prevention, ITP, strewn across the headlines of tech and marketing blogs over the past year. The…
10-minute read
It’s Time to Move: What the New Version of Google Tag Manager Means for Your Business
Is your business ready for the changes coming to Google’s data measurement infrastructure? You probably rely on Google Analytics as a marvelous tool to…
5-minute read
How ITP May Impact Your Analytics (Plus a Solution for Measurement)
Released as an Apple Safari WebKit feature in 2017 (and updated to version 2.2 in April 2019), Intelligent Tracking Prevention (ITP) reduces cross-site tracking…
4-minute read
How To Make an Enterprise Analytics Tool Really Worth the Investment
I love board games… and RPG games… any type of game, really. So when Stadia.com by Google was teased, I was really jazzed up….
8-minute read
InfoTrust Basket Brigade Takes on ChicagoLand!
2-minute read
Integrating Google Analytics 360 with Search Ads 360 (or SA360, Previously Known as DoubleClick Search or DS): Part 2
This is part 2 of a two part series on integrating Google Analytics 360 with Search Ads 360) (previously known as Google DoubleClick Search), as…
2-minute read
