All Articles By Amin Shawki

5 Ways Digital Analytics Can Help Retail and eCommerce Companies in Times of Crisis

5 Ways Digital Analytics Can Help Retail and eCommerce Companies in Times of Crisis

What an incredible amount of change in just a few weeks. By now, nearly every industry and working professional has felt the effects of…

See How ITP, ETP and Other Browser Cookie Changes Affect Your Analytics

See How ITP, ETP and Other Browser Cookie Changes Affect Your Analytics

You’ve likely seen the abbreviation for Intelligent Tracking Prevention, ITP, strewn across the headlines of tech and marketing blogs over the past year. The…

It’s Time to Move: What the New Version of Google Tag Manager Means for Your Business

It’s Time to Move: What the New Version of Google Tag Manager Means for Your Business

Is your business ready for the changes coming to Google’s data measurement infrastructure? You probably rely on Google Analytics as a marvelous tool to…

How ITP May Impact Your Analytics (Plus a Solution for Measurement)

How ITP May Impact Your Analytics (Plus a Solution for Measurement)

Released as an Apple Safari WebKit feature in 2017 (and updated to version 2.2 in April 2019), Intelligent Tracking Prevention (ITP) reduces cross-site tracking…

How To Make an  Enterprise Analytics Tool Really Worth the Investment

How To Make an Enterprise Analytics Tool Really Worth the Investment

I love board games… and RPG games… any type of game, really. So when Stadia.com by Google was teased, I was really jazzed up….

InfoTrust Basket Brigade Takes on ChicagoLand!
What You Need to Know About ITP 2.0 and Your Tag/Pixel Management
Integrating Google Analytics 360 with Search Ads 360 (or SA360, Previously Known as DoubleClick Search or DS): Part 2

Integrating Google Analytics 360 with Search Ads 360 (or SA360, Previously Known as DoubleClick Search or DS): Part 2

This is part 2 of a two part series on integrating Google Analytics 360 with Search Ads 360) (previously known as Google DoubleClick Search), as…

Google Analytics 360 + DoubleClick Campaign Manager Part 2
Integrating Google Analytics 360 with Search Ads 360 (or SA360, Previously Known as DoubleClick Search or DS): Part 1

Integrating Google Analytics 360 with Search Ads 360 (or SA360, Previously Known as DoubleClick Search or DS): Part 1

In part 1 of this series, we provide an overview of the benefits and reporting capabilities of integrating Google Analytics 360 with Search Ads…

Integrating Google Doubleclick Bid Manager with Google Analytics 360: Part 1
Google 360 + DoubleClick Campaign Manager: Part 1

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