All Articles By Amin Shawki

Universal Analytics to Sunset in 2023: Get Ready for Google Analytics 4

Universal Analytics to Sunset in 2023: Get Ready for Google Analytics 4

Summary Google recently announced that Universal Analytics (UA; the current iteration of Google Analytics) will stop processing data in the second half of 2023, with the…

10 Years at InfoTrust: 3 Reasons I’m Proud of My Workiversary

10 Years at InfoTrust: 3 Reasons I’m Proud of My Workiversary

A few weeks ago, I hit a milestone not yet reached by any of the non-co-founders at InfoTrust—my 10-year workiversary. In this day and…

Why InfoTrust Sponsored the Digital Analytics Association Compensation Survey

Why InfoTrust Sponsored the Digital Analytics Association Compensation Survey

In May 2020, the Digital Analytics Association launched a new industry compensation survey in partnership with InfoTrust. In the DAA’s words, “This survey sought…

5 Ways Digital Analytics Can Help Retail and eCommerce Companies in Times of Crisis

5 Ways Digital Analytics Can Help Retail and eCommerce Companies in Times of Crisis

What an incredible amount of change in just a few weeks. By now, nearly every industry and working professional has felt the effects of…

See How ITP, ETP and Other Browser Cookie Changes Affect Your Analytics

See How ITP, ETP and Other Browser Cookie Changes Affect Your Analytics

You’ve likely seen the abbreviation for Intelligent Tracking Prevention, ITP, strewn across the headlines of tech and marketing blogs over the past year. The…

It’s Time to Move: What the New Version of Google Tag Manager Means for Your Business

It’s Time to Move: What the New Version of Google Tag Manager Means for Your Business

Is your business ready for the changes coming to Google’s data measurement infrastructure? You probably rely on Google Analytics as a marvelous tool to…

How ITP May Impact Your Analytics (Plus a Solution for Measurement)

How ITP May Impact Your Analytics (Plus a Solution for Measurement)

Released as an Apple Safari WebKit feature in 2017 (and updated to version 2.2 in April 2019), Intelligent Tracking Prevention (ITP) reduces cross-site tracking…

How To Make an  Enterprise Analytics Tool Really Worth the Investment

How To Make an Enterprise Analytics Tool Really Worth the Investment

I love board games… and RPG games… any type of game, really. So when Stadia.com by Google was teased, I was really jazzed up….

InfoTrust Basket Brigade Takes on ChicagoLand!
What You Need to Know About ITP 2.0 and Your Tag/Pixel Management
Integrating Google Analytics 360 with Search Ads 360 (or SA360, Previously Known as DoubleClick Search or DS): Part 2

Integrating Google Analytics 360 with Search Ads 360 (or SA360, Previously Known as DoubleClick Search or DS): Part 2

This is part 2 of a two part series on integrating Google Analytics 360 with Search Ads 360) (previously known as Google DoubleClick Search), as…

Google Analytics 360 + DoubleClick Campaign Manager Part 2

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