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InfoTrust Author Profile

Ben Brooks

Ben Brooks is a Senior Lead Digital Analytics consultant at InfoTrust. In this role, he works with clients to understand their analytics needs and concerns. He then works with developers to implement analytics to support these needs, and end users to understand and visualize the results of said analytics. In his free time, he can be found taking photographs of landscapes and transportation subjects, producing short videos, reading, and walking his miniature dachshund Bella. Ben lives in the Seattle, Washington area.

Setting Up Goals in Google Analytics 4

Setting Up Goals in Google Analytics 4

Google Analytics 4 (GA4) has introduced a new way to set goals and conversions. Instead of needing to build out a goal as was…

4-minute read

Where Are My Custom Marketing Channels in Data Studio?

Where Are My Custom Marketing Channels in Data Studio?

Google’s free Data Studio tool is amazing for visualizing and reporting on your data. It also plays very well with other Google tools, like…

3-minute read

3 Reasons You Can’t Trust Automatic Tracking in Google Analytics 4

3 Reasons You Can’t Trust Automatic Tracking in Google Analytics 4

Google Analytics 4 (GA4) has added many new features. One of the most important is called “Enhanced Measurement”. This will automatically track offsite links,…

3-minute read

From English Major to Storytelling Analyst

From English Major to Storytelling Analyst

Hi, my name is Ben Brooks and I am an English major. There, I said it. So you may ask yourself, as an English…

4-minute read