TL;DR First-party and zero-party data (ZPD) are taking on increasing importance in organizations’ data strategies, making it more important for executives to become conversant….
TL;DR Increasing privacy regulations will continue to force change on organizations’ customer experience due to third-party cookie deprecation and the impact of technical changes on first-party…
TL;DR A marketing and analytics measurement plan is a key—and often overlooked—framework that marketers use to connect the value of marketing activities to business…
Tom is a marketing executive at a globally-recognized multinational corporation; he’s a client of ours, and his marketing and analytics teams work closely with…
Tom is a marketing executive at a globally-recognized multinational corporation; he’s a client of ours, and his marketing and analytics teams work closely with…
As a follow-up to our Google Analytics 4 (GA4) February 2022 update, in which we cover some key features of GA4 and address whether…
Introduction Google Analytics 4 (GA4) is a new iteration not only of Google Analytics (GA) as a tool, but also as a way of…
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