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What is your CPG organization doing to prepare for 2023? Each year brings several changes in the digital analytics landscape, and with that comes…
Wondering what an audit and implementation is or why you should consider conducting one for your organization? Today, we’re going back to the basics…
2021 proved to be just as unpredictable as 2020, so it may seem crazy to predict what we should focus on in the upcoming…
In our previous post, we looked at translating your events from a Universal Analytics (UA) nomenclature to Google Analytics 4’s (GA4) event-based nomenclature. In…
In our previous blog post, we laid out the shift from Universal Analytics (UA) to Google Analytics 4 (GA4), with events now becoming the…
As Google Analytics makes the shift from Universal Analytics (UA) to Google Analytics 4 (GA4), there will be a fundamental change in how data…
My wife and I welcomed our first child, Leon, to our family last year. His arrival brought sleepless nights, lots of time inside playing…
Multi-brand & consumer packaged goods organizations face a unique challenge in developing a digital analytics strategy – deploying their analytics and marketing technology at…
“How’d they know I wanted this? How did I not know I wanted this?!” These are the questions I ask while clicking “Buy Now”…
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